Competitive Intelligence
About the course
This course can be taken as a singular course.
The course requires the presence on the campus that provides instruction in the subject. The course is not suitable for students who can not attend lessons, group work and the like.
Before students take this course, students must have taken a course in marketing. Eg. BED-1004 Marketing.
This course provides an introduction to an organizations external environment, and how one should monitor and analyze it to gain future competitive advantages that would benefit a company.
Admission requirements
Higher Education Entrance Qualification. Application code 2199.
Before students take this course, students must have taken a course in marketing. Eg. BED-1004 Marketing.
Objectives of the course
Students who have successfully completed the course should have achieved the following learning outcomes:
Knowledge and comprehension:
- Basic knowledge of Competitive Intelligence (CI) and how it can make improve a companys competitive edge.
- Basic theoretical skills of the external marketing areas a company should monitor to gain a competitive edge.
Skills:
- Be able to define a company¿s Competitive Intelligence needs.
- Be able to carry out an analysis and make recommendations concerning a company¿s competition area.
Competence:
- Be able to convey knowledge of Competitive Inelligence and analyse a company¿s needs and set up a CI-system to improve the competitive force.
- Have sufficient knowledge to be able to function as a CI-consultant or perform middle manager tasks in a marketing organisation.
Teaching methods
Language of instruction and examination
EnglishRecommended reading/syllabus
Literature will be announced in Digital Study Plattform at the beginning of term or may be obtained by contacting the bookstore Akademika www.akademika.noApplication deadline
Applicants from Nordic countries:
1st December
Applicants from outside the Nordic countries:
1st of October
Assessment
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