autumn 2022
REI-1002 Experience, Marketing and Sales - 20 ECTS
Admission requirements
Admission requirements:
Nordic applicants: Generell studiekompetanse. Admission procedures for foreign applicants, please read: https://en.uit.no/education/art?p_document_id=351800
Admission code: 9199
Course content
The course will focus on central elements of the core product in adventure tourism. It provides a balanced perspective of marketing and sales processes in relation to this specific industry. The knowledge will be gained through practical training with businesses and theoretical classroom activity.Objectives of the course
Knowledge
The candidate
- has an overview of basic consepts, models and theories of experience production, marketing and sales.
Skills
The candidate:
- Is able to analyze and develop experience products.
- Can develop pricing and marketing strategies for adventure experiences.
- Is able to develop presentations of experience products for different communication channels.
- Is able to communicate and cooperate with relevant stakeholders.
General competence
The candidate
- can contribute with critical and reflective views regarding development of experience products, related to sustainability of nature and culture, and the economic viability of destinations
Examination
Examination: | Duration: | Grade scale: |
---|---|---|
Off campus exam | 5 Days | A–E, fail F |
Coursework requirements:To take an examination, the student must have passed the following coursework requirements: |
||
One individual written assignment | Approved – not approved | |
One group assignment, incl. an oral presentation | Approved – not approved | |
Mandatory attendance (70%) | Approved – not approved |
- About the course
- Campus: Alta |
- ECTS: 20
- Course code: REI-1002
- Responsible unit
- Institutt for reiseliv og nordlige studier
- Tidligere år og semester for dette emnet