Høst 2022

REI-1002 Experience, Marketing and Sales - 20 stp

The course is administrated by

Institutt for reiseliv og nordlige studier

Type of course

The course is mandatory for the achievement of BA in Arctic Adventure Tourism. This course is not open for exchange students.

Course overlap

AAT-1002 Experience, Marketing and Sales 20 stp

Course contents

The course will focus on central elements of the core product in adventure tourism. It provides a balanced perspective of marketing and sales processes in relation to this specific industry. The knowledge will be gained through practical training with businesses and theoretical classroom activity.

Application deadline

Applicants from Nordic countries: 1 June for the autumn semester

Admission requirements

Admission requirements:

Nordic applicants: Generell studiekompetanse. Admission procedures for foreign applicants, please read: https://en.uit.no/education/art?p_document_id=351800

Admission code: 9199

Objective of the course

Knowledge

The candidate

has an overview of basic consepts, models and theories of experience production, marketing and sales.

Skills

The candidate:

Is able to analyze and develop experience products.

Can develop pricing and marketing strategies for adventure experiences.
Is able to develop presentations of experience products for different communication channels.
Is able to communicate and cooperate with relevant stakeholders.

General competence

The candidate

can contribute with critical and reflective views regarding development of experience products, related to sustainability of nature and culture, and the economic viability of destinations

Language of instruction

English

Teaching methods

Lectures
Seminars
Oral presentations, either individual or in team
Test Labs with businesses, industry visits and/or excursions

All courses will be evaluated in accordance with the quality systems of UiT.