Markedsføring
Gro Alteren
Enhet: Handelshøgskolen ved UiT i Tromsø
Internationalisation, export-import relationships, relational exchange, cultural sensitivity, negotiations, marketing strategies, emerging markets
Giovanna Bertella
Enhet: Handelshøgskolen ved UiT i Tromsø
Knowledge and innovation management; entrepreneurship; marketing
Touism and hospitality; plant-based food production and consumption
Kristen Albert Ellingsen
Enhet: Handelshøgskolen ved UiT i Alta
Nils Magne Larsen
Enhet: Handelshøgskolen ved UiT i Harstad
Nils Magne Larsen er del av et større internasjonalt forskningsmiljø som er opptatt av hvordan man kan få forbrukere til å foreta mer helsemessige- og bærekraftige valg.
Svein Ottar Olsen
Enhet: Handelshøgskolen ved UiT i Tromsø
RESEARCH INTERESTS
Social Psychology (Attitude Strength – Attitude-behaviour models / measurement)
Consumer Behaviour (Perceived Quality/Satisfaction/Loyalty/Branding)
International Marketing (Country-of-Origin research/Country Image)
Product Development (Product testing – perceived quality/satisfaction)
Generic - Commodity Marketing / co-branding (different aspects)
Research Methods (Survey research/Attitude measurement/Context Effects/SEM-LISREL)
Food Choice and (Sea)Food Consumption Behaviour (different aspects)
Kåre Skallerud
Enhet: Handelshøgskolen ved UiT i Tromsø
Retail marketing; food marketing; export marketing; trade show marketing
May Kristin Vespestad
Enhet: Handelshøgskolen ved UiT i Harstad
Opplevelsesbasert turisme, naturbasert turisme, opplevelsesøkonomi og markedsføring.
On Editorial board of European Journal of Tourism Research.
Member of the Advisory Board of Social Science and Humanities Research Association (SSHRA).
Anders Hauge Wien
Enhet: Handelshøgskolen ved UiT i Tromsø
- Consumer behaviour
- Marketing communication
- Marketing strategy
- Social media / interactive marketing