Anders Hauge Wien
Stillingsbeskrivelse
Forsker på og underviser i markedsføring
Wondwesen Tafesse,
Anders Hauge Wien
:
ChatGPT’s applications in marketing: a topic modeling approach
Marketing Intelligence & Planning 2024 DOI
Anders Hauge Wien,
Alessandro Peluso,
Marco Pichierri,
Luigi Piper,
Gianluigi Guido
:
Effects of the dark triad on word of mouth in the luxury context: the moderating role of opinion divergence
Sarah Lisa Arnesen,
Nils Magne Larsen,
Anders Hauge Wien
:
Beyond Green Promises: How Concrete Information Sparks Pride and Drives Sustainable Fashion
Anders Hauge Wien,
Alessandro Peluso
:
Influence of human versus AI recommenders: The roles of product type and cognitive processes
Anders Hauge Wien,
Siril Alm,
Themistoklis Altintzoglou
:
The role of identity and gender in seafood cooking skills
Kåre Skallerud,
Anders Hauge Wien
:
Preference for local food as a matter of helping behaviour: Insights from Norway
Sarah Joy Lyons,
Anders Hauge Wien,
Themistoklis Altintzoglou
:
Guilt-free pleasures: how premium and luxury influence regret
Anders Hauge Wien
:
Self-presentation via electronic word of mouth - a reflective or impulsive activity?
Anders Hauge Wien,
Wondwesen Tafesse
:
Using message strategy to drive consumer behavioral engagement on social media
Journal of Consumer Marketing 2018 DOI
Wondwesen Tafesse,
Anders Hauge Wien
:
Implementing social media marketing strategically: an empirical assessment
Journal of Marketing Management 2018 DOI
Wondwesen Tafesse,
Anders Hauge Wien
:
A framework for categorizing social media posts
Sarah Joy Lyons,
Anders Hauge Wien
:
Evoking premiumness: How color-product congruency influences premium evaluations
Anders Hauge Wien,
Svein Ottar Olsen
:
Producing word of mouth ? a matter of self-confidence? Investigating a dual effect of consumer self-confidence on WOM
Anders Hauge Wien,
Wondwesen Tafesse
:
Merkebygging på Facebook : en analyse av tre strategier
Magma forskning og viten 2017 FULLTEKST
Themistoklis Altintzoglou,
Morten Heide,
Anders Hauge Wien,
Pirjo Honkanen
:
Traditional Sushi for Modern Consumers: A Comparison Between Sushi Consumption Behavior in Japan and Norway
Journal of Food Products Marketing 2016 DOI
Anders Hauge Wien,
Svein Ottar Olsen
:
Understanding the relationship between individualism and word of mouth: A self-enhancement explanation
Psychology & Marketing 2014 DOI
Jonas Colliander,
Anders Hauge Wien
:
Trash talk rebuffed: consumers' defense of companies criticized in online communities
European Journal of Marketing 2013 DOI
Anders Hauge Wien,
Svein Ottar Olsen
:
Evaluation context's role in driving positive word-of-mouth intentions
Journal of Consumer Behaviour 2012 DOI
Babak Sarabi,
Anders Hauge Wien,
Tarje Børsum Gaustad
:
Consumer’s attitude to moral framed advertisements when brands taking stand on socio-environmental issues
2022
Sarah Joy Lyons,
Anders Hauge Wien,
Themistoklis Altintzoglou
:
Indulging in Premium versus Luxury products: Seeking justification to avoid regrets. A dissertation for the degree of Philosophiae Doctor
2018
Anders Hauge Wien,
kÅre Skallerud,
Svein Ottar Olsen
:
Moral and ethical issues in time use in meal preparation: Convenience, health, and family identity
2016
Themistoklis Altintzoglou,
Morten Heide,
Anders Hauge Wien,
Pirjo Honkanen
:
Traditional sushi for modern consumers; a comparison between sushi consumption behaviour in Japan and Norway
2015
Themistoklis Altintzoglou,
Morten Heide,
Anders Hauge Wien,
Pirjo Honkanen
:
Traditional sushi for modern consumers; a comparison between sushi consumption behaviour in Japan and Norway
2015
Themistoklis Altintzoglou,
Morten Heide,
Pirjo Honkanen,
Anders Hauge Wien
:
Motives that Drive Food Choice in France and Japan
2013
Morten Heide,
Themistoklis Altintzoglou,
Pirjo Honkanen,
Anders Hauge Wien
:
A segmentation of French sushi consumers based on eating situation
2013
Anders Hauge Wien,
randi merete Solhaug
:
Verdifull vareprat på sosiale medier
01. juni 2012
Anders Hauge Wien
:
Merkeambassadører - Ditt sikreste kort i sosiale medier
Dybde. Et magasin for Handelshøgskolen i Tromsø 2012 ARKIV
Anders Hauge Wien
:
Innføring i sosial media markedsføring
2012
Anders Hauge Wien
:
Social media marketing
2012
Anders Hauge Wien
:
Verdifull vareprat på sosiale medier
07. juli 2012
Anders Hauge Wien
:
Strategisk bruk av sosiale medier
2012
Anders Hauge Wien
:
Worthwhile word-of-mouth on social media
09. oktober 2012
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Forskningsinteresser
- Consumer behaviour
- Marketing communication
- Marketing strategy
- Social media / interactive marketing
Undervisning
- BED-2027 - Markedsføring i sosiale medier (fagansvarlig)
- BED-3033 - Markedskommunikasjon og merkevarestrategier
- BED-3003 - Analyse av konsumentmarkeder
- BED-3011 - Forskningsdesign og metodevalg
