1. Enheten
  2. Ansatte
  3. Svein Ottar Olsen
SveinOlsen-2.jpg-Bredde-180px-
SveinOlsen-2.jpg-Bredde-180px-
Handelshøgskolen ved UiT i Tromsø svein.o.olsen@uit.no +4777646133 97403132 Tromsø HHT 02.204

Olsen, Svein Ottar

Professor

  • Govaerts, Florent; Olsen, Svein Ottar. Exploration of seaweed consumption in Norway using the norm activation model: The moderator role of food innovativeness. Food Quality and Preference 2022; Volum 99. ISSN 0950-3293.s 1 - 11.
  • Nghia, Ho Trong; Olsen, Svein Ottar; Trang, Nguyen Thi Mai. A dual process of shopping well-being across shopping contexts: The role of shopping values and impulse buying.. Asia Pacific Journal of Marketing and Logistics 2021. ISSN 1355-5855.s doi: 10.1108/APJML-09-2020-0668.
  • Nystrand, Bjørn Tore; Olsen, Svein Ottar; Tudoran, Ana Alina. Individual differences in functional food consumption: The role of time perspective and the Big Five personality traits. Appetite 2021; Volum 156. ISSN 0195-6663.s doi: 10.1016/j.appet.2020.104979.
  • Olsen, Svein Ottar; Skallerud, Kåre; Heide, Morten. Consumers’ evaluation and intention to buy traditional seafood: The role of vintage, uniqueness, nostalgia and involvement in luxury. Appetite 2021; Volum 157. ISSN 0195-6663.s doi: 10.1016/j.appet.2020.104994.
  • Olsen, Svein Ottar; Tuu, Ho Huy. The relationship between core values, food-specific future time perspective and sustainable food consumption. Sustainable Production and Consumption 2021; Volum 26. ISSN 2352-5509.s 469 - 479.s doi: 10.1016/j.spc.2020.12.019.
  • Tuu, Ho Huy; Khoi, Nguyen Huu; Olsen, Svein Ottar. How consumer innovativeness, technological expertise, and consideration set size can explain mobile commerce use: An extended understanding using a moderation–mediation model.. Information Systems and E-Business Management 2021; Volum 19. ISSN 1617-9846.s 1015 - 1038.s doi: 10.1007/s10257-021-00528-1.
  • Olsen, Svein Ottar; Khoi, Nguyen Huu; Tuu, Ho Huy. The “Well-Being” and “Ill-Being” of Online Impulsive and Compulsive Buying on Life Satisfaction: The Role of Self-Esteem and Harmony in Life. Journal of Macromarketing 2021. ISSN 0276-1467.s doi: 10.1177/02761467211048751.
  • Khoi, Nguyen Huu; Tuu, Ho Huy; Olsen, Svein Ottar; Le, Angelina Nhat-Hanh. Patterns of Forming Entrepreneurial Intention: Evidence in Vietnam. Entrepreneurship Research Journal 2021. ISSN 2157-5665.s doi: 10.1515/erj-2018-0184.
  • Nystrand, Bjørn Tore; Olsen, Svein Ottar. Relationships between functional food consumption and individual traits and values: A segmentation approach. Journal of Functional Foods 2021; Volum 86. ISSN 1756-4646.s doi: 10.1016/j.jff.2021.104736.
  • Nystrand, Bjørn Tore; Olsen, Svein Ottar. Consumers’ attitudes and intentions toward consuming functional foods in Norway. (fulltekst) Food Quality and Preference 2020; Volum 80. ISSN 0950-3293.s doi: 10.1016/j.foodqual.2019.103827.
  • Pozolotina, Tatiana; Olsen, Svein Ottar. General vs health-specific consideration of immediate and future consequences to predict eating and exercise behavior in a Norwegian student population: A randomized survey experiment. Scandinavian Journal of Psychology 2020; Volum 62 (1). ISSN 0036-5564.s 51 - 57.s doi: 10.1111/sjop.12688.
  • Moksness, Lars; Olsen, Svein Ottar; Tuu, Ho Huy. Exploring the effect of habit strength on scholarly publishing. Journal of Documentation 2020; Volum 76 (6). ISSN 0022-0418.s 1393 - 1411.s doi: 10.1108/JD-11-2019-0220.
  • Nghia, Ho Trong; Olsen, Svein Ottar; Trang, Nguyen Thi Mai. Shopping value, trust, and online shopping well-being: a duality approach. Marketing Intelligence & Planning 2020; Volum 38 (5). ISSN 0263-4503.s 545 - 558.s doi: 10.1108/MIP-08-2019-0411.
  • Pozolotina, Tatiana; Olsen, Svein Ottar. Consideration of immediate and future consequences, perceived change in the future self, and health behavior. Health Marketing Quarterly 2019; Volum 36 (1). ISSN 0735-9683.s 35 - 53.s doi: 10.1080/07359683.2019.1567003.
  • Moksness, Lars; Olsen, Svein Ottar. Perceived quality and self-identity in scholarly publishing. Journal of the Association for Information Science and Technology 2019; Volum 71 (3). ISSN 2330-1635.s 338 - 348.s doi: 10.1002/asi.24235.
  • Birkestrand, Cato Olsen; Gotliebsen, Melissa; Olsen, Svein Ottar. Utvannet tørrfisk som middagsrett. (fulltekst) Økonomisk fiskeriforskning: Ledelse, marked, økonomi 2019; Volum 29. ISSN 0803-6799.s 1 - 17.
  • Moksness, Lars; Olsen, Svein Ottar. Trust versus perceived quality in scholarly publishing: A personality-attitude-intention approach. (fulltekst) College & Research Libraries 2018; Volum 79 (5). ISSN 0010-0870.s 671 - 684.s doi: 10.5860/crl.79.5.671.
  • Pozolotina, Tatiana; Olsen, Svein Ottar. Individual differences in time perspective, age, and smoking behavior: a test of two present versus future conceptualizations. Journal of Substance Use 2018; Volum 23 (2). ISSN 1465-9891.s 187 - 192.s doi: 10.1080/14659891.2017.1378741.
  • Khoi, Nguyen Huu; Tuu, Ho Huy; Olsen, Svein Ottar. The role of perceived values in explaining Vietnamese consumers' attitude and intention to adopt mobile commerce. Asia Pacific Journal of Marketing and Logistics 2018; Volum 30 (4). ISSN 1355-5855.s 1112 - 1134.s doi: 10.1108/APJML-11-2017-0301.
  • Pozolotina, Tatiana; Olsen, Svein Ottar. Present and future temporal profiles and their relationship to health intentions and behaviors: A test on a Norwegian general population sample. Scandinavian Journal of Psychology 2018; Volum 60. ISSN 0036-5564.s 36 - 42.s doi: 10.1111/sjop.12500.
  • Heide, Morten; Olsen, Svein Ottar. The use of food quality and prestige-based benefits for consumer segmentation. British Food Journal 2018; Volum 120 (10). ISSN 0007-070X.s 2349 - 2363.s doi: 10.1108/BFJ-09-2017-0489.
  • Heide, Morten; Olsen, Svein Ottar. Influence of packaging attributes on consumer evaluation of fresh cod. Food Quality and Preference 2017; Volum 60. ISSN 0950-3293.s 9 - 18.s doi: 10.1016/j.foodqual.2017.02.015.
  • Alm, Siril; Olsen, Svein Ottar. Using photo interviews to explore children's food preferences. International Journal of Consumer Studies 2017; Volum 41 (3). ISSN 1470-6423.s 274 - 282.s doi: 10.1111/ijcs.12338.
  • Tuu, Ho Huy; Olsen, Svein Ottar; Cong, Le Chi. Patterns of Vietnamese buying behaviors on luxury branded products. Asia Pacific Journal of Marketing and Logistics 2017; Volum 29 (4). ISSN 1355-5855.s 778 - 795.s doi: 10.1108/APJML-07-2016-0134.
  • Tudoran, Ana Alina; Olsen, Svein Ottar. Analyzing the returns of the first transaction satisfaction on intention to purchase and willingness to pay: Evidence for new food products. Journal of Consumer Behaviour 2017; Volum 16 (4). ISSN 1472-0817.s 372 - 386.s doi: 10.1002/cb.1633.
  • Olsen, Svein Ottar; Tuu, Ho Huy. Time perspectives and convenience food consumption among teenagers in Vietnam: The dual role of hedonic and healthy eating values. Food Research International 2017; Volum 99. ISSN 0963-9969.s 98 - 105.s doi: 10.1016/j.foodres.2017.05.008.
  • Wien, Anders Hauge; Olsen, Svein Ottar. Producing word of mouth ? a matter of self-confidence? Investigating a dual effect of consumer self-confidence on WOM. Australasian Marketing Journal 2017; Volum 25 (1). ISSN 1441-3582.s 38 - 45.s doi: 10.1016/j.ausmj.2017.01.005.
  • Moksness, Lars; Olsen, Svein Ottar. Understanding researchers’ intention to publish in open access journals. Journal of Documentation 2017; Volum 73 (6). ISSN 0022-0418.s 1149 - 1166.s doi: 10.1108/JD-02-2017-0019.
  • Olsen, Svein Ottar; Tuu, Ho Huu; Grunert, Klaus G.. Attribute importance segmentation of Norwegian seafood consumers:The inclusion of salient packaging attributes. Appetite 2017; Volum 117. ISSN 0195-6663.s 214 - 223.s doi: 10.1016/j.appet.2017.06.028.
  • Olsen, Svein Ottar; Tudoran, Ana Alina; Honkanen, Pirjo; Verplanken, Bas. Differences and Similarities between Impulse Buying and Variety Seeking: A Personality-based Perspective. Psychology & Marketing 2016; Volum 33 (1). ISSN 0742-6046.s 36 - 47.s doi: 10.1002/mar.20853.
  • Alm, Siril; Olsen, Svein Ottar. Coping with Time Pressure and Stress: Consequences for Families’ Food Consumption. Journal of Consumer Policy 2016; Volum 40. ISSN 0168-7034.s 105 - 123.s doi: 10.1007/s10603-016-9329-5.
  • Audrezet, Alice; Olsen, Svein Ottar; Tudoran, Ana Alina. The GRID scale: a new tool for measuring service mixed satisfaction. Journal of Services Marketing 2016; Volum 30 (1). ISSN 0887-6045.s 29 - 47.s doi: 10.1108/JSM-01-2015-0060.
  • Mai, Huynh Thi Xuan; Olsen, Svein Ottar. Consumer participation in self-production: The role of control mechanisms, convenience orientation, and moral obligation. Journal of Marketing Theory and Practice 2016; Volum 24 (2). ISSN 1069-6679.s 209 - 223.s doi: 10.1080/10696679.2016.1130554.
  • Alm, Siril; Olsen, Svein Ottar; Honkanen, Pirjo. The role of family communication and parents' feeding practices in children's food preferences. Appetite 2015; Volum 89. ISSN 0195-6663.s 112 - 121.s doi: 10.1016/j.appet.2015.02.002.
  • Alm, Siril; Olsen, Svein Ottar. Exploring seafood socialization in the kindergarten: An intervention’s influence on children’s attitudes. Young Consumers 2015; Volum 16 (1). ISSN 1747-3616.s 36 - 49.s doi: 10.1108/YC-11-2013-00414.
  • Mai, Huynh Thi Xuan; Olsen, Svein Ottar. Consumer participation in virtual communities: The role of personal values and personality. Journal of Marketing Communications 2015; Volum 21 (2). ISSN 1352-7266.s 144 - 164.s doi: 10.1080/13527266.2012.736086.
  • Olsen, Svein Ottar; Tuu, Ho Huy; Honkanen, Pirjo; Verplanken, Bas. Conscientiousness and (un)healthy eating: The role of impulsive eating and age in the consumption of daily main meals. Scandinavian Journal of Psychology 2015; Volum 56 (4). ISSN 0036-5564.s 397 - 404.s doi: 10.1111/sjop.12220.
  • Huynh, Thi Xuan Mai; Olsen, Svein Ottar. Personality, Personal Values, and Consumer Participation in Self-Production: The Case of Home Meal Preparation. Psychology & Marketing 2015; Volum 32 (7). ISSN 0742-6046.s 709 - 724.s doi: 10.1002/mar.20812.
  • Tho, Nguyen Dinh; Trang, Nguyen Thi Mai; Olsen, Svein Ottar. Brand personality appeal, brand relationship quality and WOM transmission: a study of consumer markets in Vietnam. Asia Pacific Business Review 2015; Volum 22 (2). ISSN 1360-2381.s 307 - 324.s doi: 10.1080/13602381.2015.1076655.
  • Wien, Anders Hauge; Olsen, Svein Ottar. Understanding the relationship between individualism and word of mouth: A self-enhancement explanation. Psychology & Marketing 2014; Volum 31 (6). ISSN 0742-6046.s 416 - 425.s doi: 10.1002/mar.20704.
  • Cong, Le Chi; Olsen, Svein Ottar; Tuu, Ho Huy. The roles of ambivalence, preference conflict and family identity: A study of food choice among Vietnamese consumers. Food Quality and Preference 2013; Volum 28 (1). ISSN 0950-3293.s 92 - 100.s doi: 10.1016/j.foodqual.2012.08.015.
  • Olsen, Svein Ottar; Mai, Huynh Thi Xuan. Consumer participation: the Ccse of home meal preperation. Psychology & Marketing 2013; Volum 30 (1). ISSN 0742-6046.s 1 - 11.s doi: 10.1002/mar.20584.
  • Olsen, Svein Ottar; Tudoran, Ana Alina; Brunsø, Karen; Verbeke, Wim. Extending the prevalent consumer loyalty modelling: the role of habit strength. European Journal of Marketing 2013; Volum 47 (1-2). ISSN 0309-0566.s 303 - 323.s doi: 10.1108/03090561311285565.
  • Alm, Siril; Olsen, Svein Ottar. Informed consent in child research. (fulltekst) Økonomisk fiskeriforskning: Ledelse, marked, økonomi 2013; Volum 23 (1). ISSN 0803-6799.s 1 - 14.
  • Tuu, Ho Huy; Olsen, Svein Ottar. Marketing Barriers and Export Performance: A Strategy Categorization Approach in the Vietnamese Seafood Industry. (data) Asian Journal of Business Research 2013; Volum 3 (1). ISSN 1178-8933.s 66 - 81.s doi: 10.14707/ajbr.130005.
  • Tuu, Ho Huy; Olsen, Svein Ottar. Consideration set size, variety seeking and the satisfaction-repurchase loyalty relationship at a product category level. Asia Pacific Journal of Marketing and Logistics 2013; Volum 25 (4). ISSN 1355-5855.s 590 - 613.s doi: 10.1108/APJML-09-2012-0102.
  • Olsen, Svein Ottar; Tudoran, Alina. Satisfaction, loyalty and habit: An attitude-behavioural perspective. Pearson Education Academic Publisher 2013 ISBN 9781782735267.s 49 - 79.
  • Tuu, Ho Huy; Olsen, Svein Ottar. Certainty, risk and knowledge in the satisfaction-purchase intention relationship in a new product experiment. Asia Pacific Journal of Marketing and Logistics 2012; Volum 24 (1). ISSN 1355-5855.s 78 - 101.s doi: 10.1108/13555851211192713.
  • Honkanen, Pirjo; Olsen, Svein Ottar; Verplanken, Bas; Tuu, Ho Huy. Reflective and impulsive influences on unhealthy snacking. The moderating effects of food related self-control. Appetite 2012; Volum 58 (2). ISSN 0195-6663.s 616 - 622.s doi: 10.1016/j.appet.2011.11.019.
  • Wien, Anders Hauge; Olsen, Svein Ottar. Evaluation context's role in driving positive word-of-mouth intentions. Journal of Consumer Behaviour 2012; Volum 11 (6). ISSN 1472-0817.s 504 - 513.s doi: 10.1002/cb.1402.
  • Tudoran, Ana Alina; Olsen, Svein Ottar; Dopico, Domingo C.. Satisfaction strength and intention to purchase a new product. Journal of Consumer Behaviour 2012; Volum 11 (5). ISSN 1472-0817.s 391 - 405.s doi: 10.1002/cb.1384.
  • Skallerud, kÅre; Myrland, Øystein; Olsen, Svein Ottar. Buying Norwegian Salmon: A Cross-cultural Study of Store Choice Behavior. Journal of Food Products Marketing 2012; Volum 18. ISSN 1045-4446.s 257 - 267.s doi: 10.1080/10454446.2012.684328.
  • Thong, Nguyen Tien; Olsen, Svein Ottar. Attitude toward and Consumption of Fish in Vietnam. Journal of Food Products Marketing 2012; Volum 18 (2). ISSN 1045-4446.s 79 - 95.s doi: 10.1080/10454446.2012.653778.
  • Tuu, Ho Huy; Olsen, Svein Ottar; Linh, P. T. T.. The moderator effect of perceived risk, objective knowledge and certainty in the satisfaction-loyalty relationship. Journal of Consumer Marketing 2011; Volum 28 (5). ISSN 0736-3761.s 363 - 375.s doi: 10.1108/07363761111150017.
  • Heide, Morten; Olsen, Svein Ottar. Co-production and time use. Influence on product evaluation. Appetite 2011; Volum 56 (1). ISSN 0195-6663.s 135 - 142.s doi: 10.1016/j.appet.2010.12.001.
  • Olsen, Svein Ottar; Skallerud, kÅre. Retail attributes' differential effects on utilitarian versus hedonic shopping value. Journal of Consumer Marketing 2011; Volum 28 (7). ISSN 0736-3761.s 532 - 539.s doi: 10.1108/07363761111181527.
  • Skallerud, kÅre; Olsen, Svein Ottar. Export marketing arrangements in four New Zealand agriculture industries: an institutional perspective. Journal of International Food & Agribusiness Marketing 2011; Volum 23. ISSN 0897-4438.s 310 - 329.s doi: 10.1080/08974438.2011.621841.
  • Heide, Morten; Olsen, Svein Ottar; Dopico, Domingo C.. The influence of test situation and satisfaction with preparation on evaluation and intention to consume a new seafood product. British Food Journal 2010; Volum 112 (6-7). ISSN 0007-070X.s 763 - 774.s doi: 10.1108/00070701011058280.
  • Olsen, Svein Ottar; Grunert, Klaus gunter. The role of satisfaction, norms and conflict in families' eating behaviour. European Journal of Marketing 2010; Volum 44 (7-8). ISSN 0309-0566.s 1165 - 1181.s doi: 10.1108/03090561011047571.
  • Pieniak, Zuzanna; Verbeke, Wim; Olsen, Svein Ottar; Hansen, Karina Birch; Brunsø, Karen. Health-related attitudes as a basis for segmenting European fish consumers. Food Policy 2010; Volum 35 (5). ISSN 0306-9192.s 448 - 455.s doi: 10.1016/j.foodpol.2010.05.002.
  • Tuu, Ho Huy; Olsen, Svein Ottar. Ambivalence and involvement in the satisfaction-repurchase loyalty relationship. Australasian Marketing Journal 2010; Volum 18 (3). ISSN 1441-3582.s 151 - 158.
  • Tuu, Ho Huy; Olsen, Svein Ottar. Nonlinear effects between satisfaction and loyalty: An empirical study of different conceptual relationships. Journal of Targeting, Measurement and Analysis for Marketing 2010; Volum 18 (3/4). ISSN 0967-3237.s 239 - 251.s doi: 10.1057/jt.2010.19.
  • Rørtveit, Asbjørn Warvik; Olsen, Svein Ottar. Combining the role of convenience and consideration set size in explaining fish consumption in Norway. Appetite 2009; Volum 52 (2). ISSN 0195-6663.s 313 - 317.s doi: 10.1016/j.appet.2008.11.001.
  • Skallerud, Kåre; Korneliussen, Tor; Olsen, Svein Ottar. An examination of consumers' cross-shopping behaviour. Journal of Retailing and Consumer Services 2009; Volum 16 (3). ISSN 0969-6989.s 181 - 189.s doi: 10.1016/j.jretconser.2008.11.012.
  • Tuu, Ho Huy; Olsen, Svein Ottar. Food risk and knowledge in the satisfaction-repurchase loyalty relationship. Asia Pacific Journal of Marketing and Logistics 2009; Volum 21 (4). ISSN 1355-5855.s 521 - 536.s doi: 10.1108/13555850910997571.
  • Pieniak, Zuzanna; Verbeke, Wim; Brunsø, Karen; Scholderer, Joachim; Olsen, Svein Ottar. COMPARISON BETWEEN POLISH AND WESTERN EUROPEAN FISH CONSUMERS IN THEIR ATTITUDINAL AND BEHAVIOURAL PATTERNS. Acta alimentaria 2009; Volum 38 (2). ISSN 0139-3006.s 179 - 192.s doi: 10.1556/AAlim.38.2009.2.5.
  • Tudoran, Alina; Olsen, Svein Ottar; Dopico, Domingo C.. The effect of health benefit information on consumers health value, attitudes and intentions. Appetite 2009; Volum 52 (3). ISSN 0195-6663.s 568 - 579.s doi: 10.1016/j.appet.2009.01.009.
  • Olsen, Svein Ottar; Prebensen, Nina Katrine; Larsen, Thomas Andre. Including ambivalence as a basis for benefit segmentation A study of convenience food in Norway. European Journal of Marketing 2009; Volum 43 (5-6). ISSN 0309-0566.s 762 - 783.s doi: 10.1108/03090560910947034.
  • Honkanen, Pirjo; Olsen, Svein Ottar. Environmental and animal welfare issues in food choice The case of farmed fish. British Food Journal 2009; Volum 111 (2-3). ISSN 0007-070X.s 293 - 309.s doi: 10.1108/00070700910941480.
  • Brunsø, Karen; Verbeke, Wim; Olsen, Svein Ottar; Jeppesen, Lisbeth Fruensgaard. Motives, barriers and quality evaluation in fish consumption situations Exploring and comparing heavy and light users in Spain and Belgium. British Food Journal 2009; Volum 111 (6-7). ISSN 0007-070X.s 699 - 716.s doi: 10.1108/00070700910972387.
  • Verbeke, Wim; Pieniak, Zuzanna; Brunsø, Karen; Scholderer, Joachim; Olsen, Svein Ottar. evaluating consumer information needs in the purchase of seafood products. Woodhead Publishing Limited 2008 ISBN 978-1-84569-019-9.s 63 - 84.
  • Brunsø, Karen; Scholderer, Joachim; Hansen, B; Honkanen, Pirjo; Olsen, Svein Ottar; Verbeke, Wim. consumer attitudes and seafood consumption in Europe. Woodhead Publishing Limited 2008 ISBN 978-1-84569-019-9.s 16 - 39.
  • Olsen, Svein Ottar; Toften, Kjell; Calvo, Domingo; Tudoran, Alina; Kole, Adriaan. Consumer evaluation of tailor-made seafood products. Woodhead Publishing Limited 2008 ISBN 978-1-84569-019-9.s 85 - 110.
  • Pieniak, Zuzanna; Verbeke, Wim; Scholderer, Joachim; Brunsø, Karen; Olsen, Svein Ottar. Impact of consumers' health beliefs, health involvement and risk perception on fish consumption A study in five European countries. British Food Journal 2008; Volum 110 (8-9). ISSN 0007-070X.s 898 - 915.s doi: 10.1108/00070700810900602.
  • Olsen, Svein Ottar; Ruiz, Salvador. Adolescents influence in family meal decisions. Appetite 2008; Volum 51. ISSN 0195-6663.s 646 - 653.
  • Tuu, Ho Huy; Olsen, Svein Ottar; Thao, Duong Tri; Anh, Nguyen Thri Kim. The role of norms in explaining attitudes, intention and consumption of a common food (fish) in Vietnam. Appetite 2008; Volum 51. ISSN 0195-6663.s 546 - 551.
  • Olsen, Svein Ottar; Heide, Morten; Calvo, Domingo; Toften, Kjell. Explaining intention to consume a new fish product: A cross-generational and cross-cultural comparison. Food Quality and Preference 2008; Volum 19 (7). ISSN 0950-3293.s 618 - 627.s doi: 10.1016/j.foodqual.2008.04.007.
  • Rørtveit, Asbjørn Warvik; Olsen, Svein Ottar. The role of consideration set size in explaining fish consumption. Appetite 2007; Volum 49. ISSN 0195-6663.s 214 - 222.s doi: 10.1016/j.appet.2007.02.005.
  • Pieniak, Zuzanna; Verbeke, Wim; Scholderer, Joachim; Brunsø, Karen; Olsen, Svein Ottar. European consumers' use of and trust in information sources about fish. Food Quality and Preference 2007; Volum 18. ISSN 0950-3293.s 1050 - 1063.s doi: 10.1016/j.foodqual.2007.05.001.
  • Pieniak, Zuzanna; Verbeke, Wim; Vermeir, Iris; Brunsø, Karen; Olsen, Svein Ottar. Consumer Interest in Fish Information and Labelling: Exploratory Insights. Journal of International Food & Agribusiness Marketing 2007; Volum 19 (2/3). ISSN 0897-4438.s 117 - 141.s doi: 10.1300/J047v19n02_07.
  • Olsen, Svein Ottar; Scholderer, Joachim; Brunsø, Karen; Verbeke, Wim. Exploring the relationship between convenience and fish consumption: A cross-cultural study. Appetite 2007; Volum 49. ISSN 0195-6663.s 84 - 91.s doi: 10.1016/j.appet.2006.12.002.
  • Olsen, Svein Ottar. Repurchase loyalty: The role of involvement and satisfaction. Psychology & Marketing 2007; Volum 24. ISSN 0742-6046.s 315 - 341.s doi: 10.1002/mar.20163.
  • Honkanen, Pirjo; Verplanken, Bas; Olsen, Svein Ottar. Ethical values and motives driving organic food choice. Journal of Consumer Behaviour 2006; Volum 5. ISSN 1472-0817.s 420 - 430.
  • Olsen, Svein Ottar. Issues in exploring consumer attitudes and choice of seafood. Universitetsforlaget 2006 ISBN 978-82-15-01036-6.s 292 - 327.
  • Honkanen, Pirjo; Olsen, Svein Ottar; Verplanken, Bas. Intention to consume seafood - the importance of habit. Appetite 2005; Volum 45. ISSN 0195-6663.s 161 - 168.
  • Olsen, Svein Ottar; Wilcox, James; Olsson, Ulf. Consequences of ambivalence on satisfaction and loyalty. Psychology & Marketing 2005; Volum 22 (3). ISSN 0742-6046.s doi: 10.1002/mar.20057.
  • Toften, Kjell; Olsen, Svein Ottar. The relationship between quality, cost, value, and use of export market information.. Journal of International Marketing 2004; Volum 12 (2). ISSN 1069-031X.s 104 - 131.
  • Olsen, Svein Ottar. Antecedents of seafood consumption behaviour: An overview. Journal of Aquatic Food Product Technology 2004; Volum 13 (3). ISSN 1049-8850.s 79 - 91.
  • Toften, Kjell; Olsen, Svein Ottar. The relationships among quality, cost, value and use of export market information: An empirical study. Journal of International Marketing 2004; Volum 12 (2). ISSN 1069-031X.s 104 - 131.
  • Olsen, Svein Ottar; Honkanen, Pirjo; Myrland, Øystein. Preference-based segmentation: A study of meal preferences among Norwegian teenagers. Journal of Consumer Behaviour 2004; Volum 3 (3). ISSN 1472-0817.s 235 - 250.
  • Toften, Kjell; Olsen, Svein Ottar. The effect of export market information on organizational knowledge and firm performance.. International Marketing Review 2003; Volum 20 (1). ISSN 0265-1335.s 95 - 110.
  • Olsen, Svein Ottar. Understanding the relationship between age and seafood consumption: The mediating role of attitude, health involvement and convenience. Food Quality and Preference 2003; Volum 14 (3). ISSN 0950-3293.s 199 - 209.
  • Olsen, Svein Ottar. Comparative evaluation and the relationship among quality performance, customer satisfaction and repurchase loyalty. Journal of the Academy of Marketing Science 2002; Volum 30 (3). ISSN 0092-0703.s 242 - 249.
  • Olsson, Ulf Henning; Olsen, Svein Ottar. The Effect Of Alternative Multientity Scaling Formats on The Consistency of Country-Of-Origin Attitudes. Journal of International Business Studies 2002; Volum 33 (1). ISSN 0047-2506.s 149 - 167.s doi: 10.1057/palgrave.jibs.8491009.
  • Olsen, Svein Ottar. Consumer involvement in seafood as family meals in Norway: an application of the expectancy-value approach. Appetite 2001; Volum 36 (2). ISSN 0195-6663.s 173 - 186.
  • Olsen, Svein Ottar. Strength and conflicting valence in the measurement of food attitudes and preferences. Food Quality and Preference 1999; Volum 10. ISSN 0950-3293.s 483 - 494.
  • Olsen, Svein Ottar. Sjømat i norske husholdninger: Betydningen av holdninger, normer og forbruksbarrierer. (fulltekst) Økonomisk fiskeriforskning: Ledelse, marked, økonomi 1998; Volum 8 (2). ISSN 0803-6799.s 120 - 132.
  • Olsen, Svein Ottar. Kriser og beredskap: Forbrukernes reaksjoner på negativ produktomtale. (fulltekst) Økonomisk fiskeriforskning: Ledelse, marked, økonomi 1996; Volum 6 (2). ISSN 0803-6799.s 138 - 149.
  • Olsen, Svein Ottar. Råvareproduksjon og markedsmakt – utfordringer for norsk fiskerinæring. (fulltekst) Økonomisk fiskeriforskning: Ledelse, marked, økonomi 1996; Volum 6 (1). ISSN 0803-6799.s 1 - 7.
  • Olsen, Svein Ottar; Nystrand, Bjørn Tore. Antecedents of consumer evaluation and consumption of functional food. (fulltekst) 2021 ISBN 9788282662086.
  • Olsen, Svein Ottar. Et lite stykke natur til folk flest. Nordlys 2020. ISSN 0805-5440.s 38 - 38.
  • Olsen, Svein Ottar; Skallerud, Kåre; Heide, Morten. “Consumers’ Sensory Evaluation And Intention To Consume Traditionally-produced Salted Seafood: The Role Of Nostalgia And Involvement In Luxury. International Food Marketing Research Symposium June 12-13, 2018 Sippy Downs, Australia 2019-06-12 - 2019-06-13 2019.
  • Olsen, Svein Ottar; Heide, Morten. Hvordan skape unike kjøps- og spiseopplevelser av torsk?. FoU –samling om levende sjømat 2018 2018-11-26 - 2018-11-27 2018.
  • Olsen, Svein Ottar; Heide, Morten; Skallerud, Kåre. Exploring consumers’ sensory evaluation and intention to buy salt-cured clipfish.. International Food Marketing Research Symposium 2018-06-13 - 2018.
  • Olsen, Svein Ottar. Europa lengter etter skreien. Nordlys 2017. ISSN 0805-5440.s 34 - .
  • Olsen, Svein Ottar. Modnet sjømat som eksklusiv merkevare. Nordlys 2017. ISSN 0805-5440.
  • Olsen, Svein Ottar; Tuu, Ho Huy; Grunert, Klaus. The inclusion of salient packing variables in segmentation of Norwegian seafood consumers.. The third Norwegian Food Market Research Conference, Tromsø, Norway, 2nd November 2017. 2017-11-02 - 2017-11-03 2017.
  • Heide, Morten; Olsen, Svein Ottar. The influence of Product, contextual and individual characteristics on Food evaluation. 2017 ISBN 978-82-8266-146-1.
  • Olsen, Svein Ottar. Modning kan gi mer betalingsvilje. FiskeribladetFiskaren 2017.
  • Olsen, Svein Ottar. Sesongens muligheter. FiskeribladetFiskaren 2017.s 16 - .
  • Olsen, Svein Ottar. Felles markedsføring er effektivt for sjømat. FiskeribladetFiskaren 2016.s 16 - 16.
  • Wien, Anders Hauge; Skallerud, kÅre; Olsen, Svein Ottar. Moral and ethical issues in time use in meal preparation: Convenience, health, and family identity. EMAC 2016 2016-05-24 - 2016-05-27 2016.
  • Olsen, Svein Ottar; Tuu, Ho Huu; Grunert, Klaus gunter. Benefit based segmentation of Norwegian seafood consumers: The inclusion of salient packaging variables. International Food Marketing Research Symposium 2016-06-13 - 2016-06-14 2016.
  • Heide, Morten; Olsen, Svein Ottar. The influence of visual and informational packaging attributes on consumer choice of fresh fish in Norway. International Food Marketing Research Symposium 2016-06-13 - 2016-06-14 2016.
  • Olsen, Svein Ottar. Skrei og mølje; naturens merkevare. FiskeribladetFiskaren 2016.s 28 - .
  • Hansen, Ingrid Kristine; Olsen, Svein Ottar. Hvordan påvirker pakningselementer forbrukeropplevelser og kjøpsintensjon til eksklusiv fersk torsk. 2016.
  • Rørtveit, Asbjørn Warvik; Haugtvedt, Curtis; Olsen, Svein Ottar. Goal-derived categories and convenience: Influences on meal consideration set formation.. Nordic Conference on Consumer Research 2016-05-18 - 2016-05-19 2016.
  • Olsen, Svein Ottar. Helsebevissthet og valg av sunn mat. Sjømat og helsekonferansen 2016-09-14 - 2016-09-15 2016.
  • Olsen, Svein Ottar. Barn og ungdoms holdninger og preferanser for fisk. NFR-forskningsdagene 2015 2015-09-18 - 2015-09-18 2015.
  • Alm, Siril; Olsen, Svein Ottar; Honkanen, Pirjo. Exploring social influences on children’s food attitudes and consumption. A dissertation for the degree of Philosophiae Doctor. 2015 ISBN 978-82-8266-101-0.
  • Heide, Morten; Olsen, Svein Ottar. Social context effects in product evaluation. 3rd Nordic Conference on Consumer Research 2014-05-21 - 2014-05-22 2014.
  • Olsen, Svein Ottar. Omdømme – Hvordan bygger du omdømme for din virksomhet. Næringsforeningens lederforum, Tromsø 2013-01-14 - 2013-01-14 2013.
  • Olsen, Svein Ottar; Tudoran, Alina. Satisfaction, loyalty and habit: An attitude-behavioural perspective. Honouring Klaus Grunert. Aarhus University, Aarhus, 2013-01-17 - 2013-01-17 2013.
  • Skallerud, kÅre; Olsen, Svein Ottar. Importerer eksportlærdom fra New Zealand. Dybde. Et magasin for Handelshøgskolen i Tromsø 2012.s 41 - 43.
  • Tudoran, Alina; Olsen, Svein Ottar. Functional forms of the satisfaction-loyalty intention and satifaction-willingness-to-pay relationships in a new product context. EMAC-2012 Conference 2012-05-22 - 2012-05-25 2012.
  • Skallerud, kÅre; Olsen, Svein Ottar. Consumers’ impulse buying of ready meals. ANZMAC Conference 2010 2010-11-29 - 2010-12-01 2010.
  • Skallerud, kÅre; Olsen, Svein Ottar. The differential effects of retail attribute on utilitarian versus hedonic shopping value. ANZMAC Conference 2010 2010-11-29 - 2010-12-01 2010.
  • Nystrand, Bjørn Tore; Olsen, Svein Ottar. Fisk i farta: En pådriver for holdningsendring blant ungdom?. (fulltekst) 2008.
  • Olsen, Svein Ottar. Consumer’s evaluation of new seafood products. The 5th SEAFOODplus Conference, 2008-06-08 - 2008-06-10 2008.
  • Olsen, Svein Ottar. The relationship between convenience and fish consumption in Norway. IIFET 2008 2008-07-22 - 2008-07-25 2008.
  • Honkanen, Pirjo; Olsen, Svein Ottar. Consumer concern for ethical issues in fish farming: A segmentation study. IIFET 2008 2008-07-22 - 2008-07-25 2008.
  • Olsen, Svein Ottar. The role of ambivalence and conflicting preferences in consumers and family’s food choice. Food, Value and Taste. An interdisciplinary international conference. 2008-11-06 - 2008-11-07 2008.
  • Tuu, Ho Huy; Olsen, Svein Ottar; Anh, Nguyen Thri Kim. Satisfaction, involvement and loyalty toward fish in Vietnam. IIFET 2008 2008-07-22 - 2008-07-25 2008.
  • Nguyen, Thong Tien; Olsen, Svein Ottar. Motivation to consume fish in Vietnam. IIFET 2008 2008-07-22 - 2008-07-25 2008.
  • Olsen, Svein Ottar. Bekvemmelighet og fisk som rask eller tungvint middagsmat. Norsk Fiskeoppdrett 2008; Volum 33 (4). ISSN 0332-7132.s 66 - 69.
  • Olsen, Svein Ottar; Østli, Jens. Spanske forbrukere er svært tilfredse med fersk oppdrettstorsk. Norsk Fiskeoppdrett 2008; Volum 33 (1). ISSN 0332-7132.s 12 - 15.
  • Rortveit, Asbjorn Warvik; Olsen, Svein Ottar. Attitude, knowledge and consideration set size in food consumption. AUSTRALIAN AND NEW ZEALAND MARKETING ACADEMY 2006-12-04 - 2006-12-06 2006.
  • Olsen, Svein Ottar. Den bekvemmelige forbruker. Norsk Fiskeoppdrett 2005 (2). ISSN 0332-7132.s 36 - 39.
  • Olsen, Svein Ottar. Beskrivelse av ulike modeller for eksportsamarbeid: Eksempler fra landbrukssektoren på New Zealand. Strategimøte i fiskeri- og havbruksnæringens forskningsfond 2005-05-09 - 2005.
  • Olsen, Svein Ottar. Dagens konsument - en bekväm livsnjutare. Klar Färdiga Fisk 2005-05-31 - 2005.
  • Olsen, Svein Ottar; Hansen, Kåre. Modeller for markedsorganisering: fire eksempler fra næringsmiddelbransjen på New Zealand. 2005.
  • Olsen, Svein Ottar. Forbrukerpreferanser og holdninger til mat og oppdrettsfisk. Forseminar 2004-03-25 - 2004-03-25 2004.
  • Olsen, Svein Ottar. Kvalitet i et forbrukerperspektiv. Håp i havet 2004-02-25 - 2004-02-25 2004.
  • Pientiak, Z; Olsen, Svein Ottar. Determinants of fish consumption: Role and importance of information. Congress on food, nutrition and health 2004-06-23 - 2004-06-26 2004.
  • Olsen, Svein Ottar. Hva forklarer norsk ungdoms lojalitet til fisk som middagsmat?. NFR-onferanse om samfunnsforskning innen matsektoren 2004-10-26 - 2004-10-26 2004.
  • Hansen, Kåre; Myrland, Øystein; Olsen, Svein Ottar. Determining where to buy Seafood: A Cross-National Investigation into the Individual and National Cultural Antecedents of Store Choice Behaviour. ANZMAC'2004 Conference (fulltekst) 2004-11-29 - 2004-12-01 2004.
  • Rustad, Kirsten; Olsen, Svein Ottar. Vellykket test med prerigor-filet i Brussel. Fisk - Industri og Marked 2004 (5-6). ISSN 0803-5822.s 36 - 36.
  • Olsen, Bjørn-Ivar; Olsen, Svein Ottar; Honkanen, Pirjo. Segmentering av det norske ungdomsmarkedet for middagsmat, fisk og fiskeretter. (fulltekst) 2003 (4/2003) ISBN 82-7251-514-8. ISSN 1890-579X.
  • Honkanen, Pirjo; Olsen, Svein Ottar. Norsk ungdoms preferanser og holdninger til fisk og fiskeprodukter. (fulltekst) 2001 (5/2001) ISBN 82-7251-468-0. ISSN 1890-579X.
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    Publikasjoner utenom Cristin

    Selected publications in international referee journals

     Olsen, Svein Ottar (2001). Consumer involvement in seafood as family meals in Norway: an application of the expectancy-value approach, Appetite, 36 (2), 173-186.

    Olsen, Svein Ottar & Olson, Ulf (2002a). The Effect of Alternative Multientity Scaling Formats on the Consistency of Country-of-Origin Attitudes. Journal of International Business Studies, 33 (1), 149-67.

    Olsen, Svein Ottar (2002b). Comparative Evaluation and the Relationship Among Quality Performance, Customer Satisfaction and Repurchase Loyalty. Journal of the Academy of Marketing Science. 30 (3), 24-249.

    Toften, Kjell & Olsen, Svein Ottar (2004). The Relationship Between Quality, Cost, Value, and Use of Export Market Information. Journal of International Marketing,12 (2), 104-131.

    Olsen, Svein Ottar, Wilcox, James & Olsson, Ulf (2005). Consequences of Ambivalence on Satisfaction and Loyalty. Psychology & Marketing, 22 (3), 247-269.

    Olsen, Svein Ottar (2007). Repurchase loyalty: The role of involvement and satisfaction. Psychology & Marketing, 24 (4), 315-341.

    Olsen, Svein Ottar, Scholderer, Joachim, Brunsø, Karen, & Verbeke, Wim (2007). Exploring the relationship between convenience and fish consumption: A cross-cultural study. Appetite, 49 (1), 84-91.

    Olsen, Svein Ottar & Ruiz, Salvador (2008). Adolescents influence in family meal decisions. Appetite, 51, 646-653.

    Olsen, Svein Ottar, Prebensen, Nina & Larsen, Thomas A. (2009). Including ambivalence as a basis for benefit segmentation: a study of convenience food in Norway. European Journal of Marketing, 43 (5/6), 762-783.

    Tudoran, Alina, Olsen, Svein Ottar & Dopico, Domingo C. (2009). The effect of benefit information on consumers’ health value, attitudes and intentions. Appetite,52, 568-579.

    Olsen, Svein Ottar & Grunert, Klaus (2010). The role of satisfaction, norms and conflict in families eating behaviour. European Journal of Marketing, 44 (7/8), 1165-1181.

    Tuu, Ho Huy, Olsen, Svein Ottar & Linh, P. T. T. (2011). The moderator effect of perceived risk, objective knowledge and certainty in the satisfaction-loyalty relationship. Journal of Consumer Marketing, 28 (5), 363-375.

    Olsen Svein Ottar & Skallerud, Kåre. (2011). Retail attributes’ differential effects on utilitarian versus hedonic shopping value. Journal of Consumer Marketing, 28 (7), 532-539.

    Tuu, Ho Huy & Olsen, Svein Ottar (2012). Certainty, risk and knowledge in the satisfaction-purchase intention relationship in a new product experiment. Asia Pacific Journal of Marketing & Logistic, 24 (1), 78-101.

    Honkanen, Pirjo, Olsen, Svein Ottar, Verplanken, Bas & Tuu, Ho Huu. (2012). Reflective and impulsive influence on unhealthy snacking: the moderating effects of food related self-control. Appetite, 58, 616-522.

    Tudoran, Alina, Olsen, Svein Ottar & Dopico, Domingo C. (2012). Satisfaction strength and intention to purchase a new product. Journal of Consumer Behaviour,11, 391-405.

    Wien, Anders Hauge & Olsen, Svein Ottar (2012). Evaluation context’s role in driving positive word-of-mouth intentions. Journal of Consumer Behaviour, 11, 504-513.

    Olsen, Svein Ottar & Huynh, Thi Xuan Mai (2013).  Consumer participation: the case of home meal preperation.  Psychology & Marketing, 30 (1), 1-11.

    Olsen, Svein Ottar, Tudoran, Alina, Verbeke, W & Brunsø, K. (2013). Extending the prevalent consumer loyalty modelling: The role of habit strength. European Journal of Marketing,47 (1/2), 303-323.

    Cong, Le Chi, Olsen, Svein Ottar, & Tuu, Ho Huy (2013). The role of ambivalence, preference conflict and family identity in food choice. Food Quality and Preference, 28, 92-100.

    Tuu, Ho Huy & Olsen, Svein Ottar (2013). Marketing barriers and export performance: A strategy categorization approach in the Vietnamese seafood industry. Asian Journal of Business Research, 3 (1), 66-81.

    Tuu, Ho Huy & Olsen, Svein Ottar (2013a). Consideration set size, variety seeking and the satisfaction-repurchase loyalty relationship at a product category level. Asia Pacific Journal of Marketing and Logistics, 25 (4), 590-613.

    Huynh, Thi Xuan Mai & Olsen, Svein Ottar (2014).  Consumer participation in virtual communities: the role of personal value and personality traits.  Journal of Marketing Communication (accepted).

    Wien, Anders Hauge & Olsen, Svein Ottar (2014). Understanding the relationship between individualism and worth-of-moth: a self-enhancement explanation. Psychology & Marketing, 31 (6), 416-425.

    Alm, Siril & Olsen, Svein Ottar (2014). Exploring seafood socialization in the kindergarten: An intervention’s influence on children’s attitudes. Young Consumers (accepted).

    Alm, Siril & Olsen, Svein Ottar, Honkanen, Pirjo (2015). The role of family communication and parents’ feeding practices in children’s food preferences. Appetite (in press).

    Olsen, Svein Ottar, Tuu, Ho Huy, Honkanen, Pirjo, & Verplanken, Bas (2014). Conscientiousness and (un)healthy eating. The role of impulsive eating and age in the consumption of daily main meals. Scandinavian Journal of Psychology (accepted).

     

     

     

    Forskningsinteresser

    RESEARCH INTERESTS                      

    Social Psychology (Attitude Strength – Attitude-behaviour models / measurement)

    Consumer Behaviour (Perceived Quality/Satisfaction/Loyalty/Branding)

    International Marketing (Country-of-Origin research/Country Image)

    Product Development (Product testing – perceived quality/satisfaction)

    Generic - Commodity Marketing / co-branding (different aspects)

    Research Methods (Survey research/Attitude measurement/Context Effects/SEM-LISREL)

    Food Choice and (Sea)Food Consumption Behaviour (different aspects)


    Medlem i forskningsgruppe

    Sustainable Marketing (SUM)   Norsk innhold

    CV

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