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Handelshøgskolen ved UiT i Tromsø tarje.gaustad@uit.no Tromsø

Gaustad, Tarje Børsum

Førsteamanuensis II

  • Tarje Gaustad, Bendik Meling Samuelsen, Luk Warlop, Gavan J. Fitzsimons :
    Too much of a good thing? Consumer response to strategic changes in brand image.
    International Journal of Research in Marketing 2019 ARKIV / DOI
  • Jennifer Edson Escalas, Iñigo Gallo, Tarje Gaustad :
    Reminiscing on self_brand connections: differentiating experiential versus symbolic origins.
    Edward Elgar Publishing 2019 DOI
  • Tarje Gaustad, Bendik Meling Samuelsen, Luk Warlop, Gavan J. Fitzsimons :
    The perils of self-brand connections: Consumer response to changes in brand meaning
    Psychology & Marketing 01. august 2018 DOI
  • Tarje Gaustad, Jakob Utgård, Gavan J. Fitzsimons :
    When accidents are good for a brand
    Journal of Business Research 2018 DOI
  • Lars Erling Olsen, Bendik Meling Samuelsen, Tarje Gaustad :
    Same Service, Different Ad Claims: The Moderating Role of Need for Cognition
    Psychology & Marketing 2014 DOI
  • Tarje Gaustad :
    Consumer's Investments in Brand Relationships: An Explorative Investigation of Specific Investments in Consumer-Brand Relationships
    Advances in Consumer Research 2010
  • Jakob Utgård, Tarje Børsum Gaustad :
    Firm carbon emission reduction strategies and perceived sustainability
    2022
  • Babak Sarabi, Anders Hauge Wien, Tarje Børsum Gaustad :
    Consumer’s attitude to moral framed advertisements when brands taking stand on socio-environmental issues
    2022
  • Tarje Gaustad, Bendik Meling Samuelsen, Luk Warlop :
    The perils of self-brand connections: Consumer response to changes in brand image
    Handelshøyskolen BI 2015
  • Tarje Gaustad, Bendik Meling Samuelsen, Luk Warlop, Gavan J. Fitzsimons :
    The Perils of Self-Brand Connections: Consumer Response to Changes in Brand Image
    2014
  • Lars Erling Olsen, Bendik M. Samuelsen, Tarje Gaustad :
    Same message, different ad framing: The moderating role of need for cognition
    2014
  • Jakob Utgård, Tarje Gaustad :
    Employee Misbehavior: The Effect of Employee Typicality on Brand Evaluations
    2013
  • Tarje Gaustad, Jakob Utgård, Gavan J. Fitzsimons :
    How Accidents Can Be Good For the Brand: The Role of Accident-Brand Stereotype Match and Self-Brand Congruity in User Accidents
    2013
  • Tarje Gaustad, Bendik Meling Samuelsen, Luk Warlop, Gavan J. Fitzsimons :
    The Perils of Self-Brand Connections: Consumers' Response to Changes in Brand Image
    2013
  • Tarje Gaustad, Jakob Utgård, Gavan J. Fitzsimons :
    How Accidents Can Be Good For the Brand: The Role of Accident-Brand Stereotype Match and Self-Brand Congruity in User Accidents
    2012
  • Tarje Gaustad, Bendik Meling Samuelsen, Luk Warlop, Gavan J. Fitzsimons :
    Identity Change: The Effects of Actual and Ideal Self-Brand Connections on Consumers' Response to Brand Image Change
    2012
  • Tarje Gaustad, Bendik Meling Samuelsen, Luk Warlop :
    Consumers’ Reactions to Identity Threat: The Effect of Self-Brand Connection and Brand Image Change in Brand Acquisitions
    2011
  • Jakob Utgård, Tarje Gaustad :
    Rampestreker som skader merkevaren
    BI Marketing Magazine 2011

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