Bilde av Myrland, Øystein
Foto: Gunnar Ottesen
Bilde av Myrland, Øystein
Professor / nestleder forskning ved Handelshøgskolen - UiT Handelshøgskolen ved UiT i Tromsø oystein.myrland@uit.no +4777646124 970 84 864

Øystein Myrland


Stillingsbeskrivelse

Professor i økonomi / Professor in economics 


  • Julia Bronnmann, Ingrid Kristine Pettersen, Øystein Myrland :
    Satisfying Norwegian appetites: Decoding regional demand for shrimp
    Aquaculture Economics & Management 2024 DOI
  • Mohammed Ziaul Hoque, Øystein Myrland :
    Consumer preference for fish safety inspection in Bangladesh
    Aquaculture 2022 ARKIV / DOI
  • Yana Zykova, Andrea Mannberg, Øystein Myrland :
    Effects of ‘doctor shopping’ behaviour on prescription of addictive drugs in Sweden
    Social Science and Medicine 2022 ARKIV / DOI
  • Alexander Severinsen, Øystein Myrland :
    Statistical learning to estimate energy savings from retrofitting in the Norwegian food retail market
    Renewable and Sustainable Energy Reviews 2022 ARKIV / DOI
  • Alexander Severinsen, Øystein Myrland :
    ShinyRBase: Near real-time energy saving models using reactive programming
    Applied Energy 2022 ARKIV / DOI
  • Jørgen Breivik, Nils Magne Larsen, Sverre Braathen Thyholdt, Øystein Myrland :
    Measuring inventory turnover efficiency using stochastic frontier analysis: building materials and hardware retail chains in Norway.
    International journal of systems science: Operations & logistics 2021 ARKIV / DOI
  • Dejene Gizaw Kidane, Øystein Myrland, Jinghua Xie :
    Asymmetric price transmission in a changing food supply chain
    Aquaculture Economics & Management 2020 ARKIV / DOI
  • Eivind Hestvik Brækkan, Øystein Myrland :
    “All along the curves”: Bridging the gap between comparative statics and simultaneous econometric models
    Empirical Economics 2019 ARKIV / DOI
  • Eivind Hestvik Brækkan, Sverre Braathen Thyholdt, Frank Asche, Øystein Myrland :
    The demands they are a-changin'
    European Review of Agricultural Economics 2018 ARKIV / DOI
  • Jinghua Xie, Øystein Myrland :
    Extending the Rotterdam Demand Model to Analyze Market Participation
    Journal of Agricultural and Applied Economics 2018 ARKIV / FULLTEKST / DOI
  • Ingrid Kristine Pettersen, Eivind Hestvik Brækkan, Øystein Myrland :
    Are Norwegian fishermen selling in the same market?
    Journal of Commodity Markets 2018 DOI
  • Tannaz Alizadeh, Øystein Myrland :
    Determinants of trip duration for international tourists in Norway; a parametric survival analysis
    European Journal of Tourism, Hospitality and Recreation 2017 ARKIV / DOI
  • Dengjun Zhang, Jinghua Xie, Øystein Myrland :
    How exchange rate affects Chinese processing trade? The case of ground fish
    International Journal of Agricultural Resources, Governance and Ecology 2017 ARKIV / DOI
  • Ingrid Kristin Pettersen, Øystein Myrland :
    A cod is a cod, but is it a commodity?
    Journal of Commodity Markets 2016 DOI
  • Dengjun Zhang, Øystein Myrland, Jinghua Xie :
    Firm Size, Commodity Price, and Interdependence between Firm-Level Stock Prices: The Case of Norwegian Salmon Industry
    Applied Economics and Finance 2016 ARKIV / DOI
  • Bernt Arne Bertheussen, Øystein Myrland :
    Relation between academic performance and students’ engagement in digital learning activities
    Journal of Education for Business 2016 DOI
  • Jinghua Xie, Øystein Myrland :
    Challenges of the Norwegian Salted Fish Industry in the Spanish Market
    Springer 2015 DOI
  • Finn-Arne Egeness, Øystein Myrland, Jinghua Xie :
    Produksjon av fryste torskefileter. Hvilke nasjoner skal produsere fryste filetprodukter av torsk for et globalt marked i framtiden?
    Økonomisk fiskeriforskning: Ledelse, marked, økonomi 2015 FULLTEKST
  • kÅre Skallerud, Øystein Myrland, Svein Ottar Olsen :
    Buying Norwegian Salmon: A Cross-cultural Study of Store Choice Behavior
    Journal of Food Products Marketing 2012 DOI
  • Jinghua Xie, Øystein Myrland :
    Consistent Aggregation in Fish Demand:A study of French Salmon Demand
    Marine Resource Economics 2011 DOI
  • Atle Guttormsen, Øystein Myrland, Ragnar Tveterås :
    Innovations and Structural Change in Seafood Markets and Production
    Marine Resource Economics 2011 DOI
  • Jinghua Xie, Øystein Myrland :
    Modeling market structure of the Spanish salted fish market
    Acta Agriculturæ Scandinavica C - Food Economics 2010 DOI
  • Xie Jinghua, Henry william Kinnucan, Øystein Myrland :
    Demand elasticities for farmed salmon in world trade
    European Review of Agricultural Economics 2009 DOI
  • Jinghua Xie, Henry W. Kinnucan, Øystein Myrland :
    The Effects of Exchange Rates on Export Prices of Farmed Salmon
    Marine Resource Economics 2008
  • HW Kinnucan, Øystein Myrland :
    On generic vs. brand promotion of farm products in foreign markets
    Applied Economics 2008 DOI
  • Diansheng Dong, Harry M. Kaiser, Øystein Myrland :
    Quantity and quality effects of advertising: a demand system approach
    Agricultural Economics 2007
  • Øystein Myrland, Diansheng Dong, Harry M. Kaiser :
    Quantity versus quality effects of generic advertising: The case of Norwegian salmon
    Agribusiness 2007 DOI
  • Øystein Myrland, Henry William Kinnucan :
    Generic advertising in export markets: Norwegian Salmon
    Universitetsforlaget 2006
  • Øystein Myrland, Henry william Kinnucan :
    Welfare Effects of supply expansions with trade restrictions: The case of salmon
    Journal of International Agricultural Trade and Development 2006
  • Henry william Kinnucan, Øystein Myrland :
    The effectiveness of antidumping measures: Some evidence for farmed atlantic salmon
    Journal of Agricultural Economics (JAE) 2006
  • Henry william Kinnucan, Øystein Myrland :
    Effects of income growth and tariffs on the world salmon market
    Applied Economics 2005 DOI
  • Svein Ottar Olsen, Pirjo Honkanen, Øystein Myrland :
    Preference-based segmentation: A study of meal preferences among Norwegian teenagers
    Journal of Consumer Behaviour 2004
  • Bernt Arne Bertheussen, Kåre Skallerud, Svein Ottar Olsen, Øystein Myrland, Sverre Braathen Thyholdt, Elsa Anita Solstad m.fl.:
    Maktbruk, svak ledelse og dysfunksjonell fakultetsstruktur kan rasere en av UiTs største suksesshistorier
    Nordnorsk debatt - Nordlys 2023 FULLTEKST
  • Bernt Arne Bertheussen, Eva Jenny B. Jørgensen, Jørund Haldor Greibrokk, Thomas Gressnes, Øystein Myrland, Svein Ottar Olsen m.fl.:
    Selvskading gir UiT svekket drivkraft i nord [Kronikk i Nordnorsk debatt 4. des. 2022]
    Nordnorsk debatt - Nordlys 2022 FULLTEKST
  • Sverre Braathen Thyholdt, Eirik Eriksen Heen, Øystein Myrland :
    All Along the Beer Tower Determinants of beer consumption at an open air rock festival
    2022
  • Jørgen Breivik, Sverre Braathen Thyholdt, Øystein Myrland :
    Measuring Inventory Turnover Efficiency in Small & Medium-sized Retail Firms
    2018
  • Sverre Braathen Thyholdt, Anita Michalsen, Øystein Myrland :
    A Beer is a Beer, but is it a Craft Beer? Retail Demand for Craft Beer
    2017
  • Eirik Inge Mikkelsen, Rune Rautio, Arild Moe, Anne Katrine Normann, Øystein Myrland, Marius Runningen Larsen :
    Arctic shipping
    2016
  • Finn-Arne Egeness, Jinghua Xie, Øystein Myrland :
    Hvem skal produserte fryste torskefileter?
    Norsk Sjømat 2014
  • Bernt Arne Bertheussen, Sverre Braathen Thyholdt, Øystein Myrland :
    Lessons learned (if any) from the Norwegian variant of the financial fair play system
    2014
  • Øystein Myrland :
    Feil om diskriminering
    Dagens næringsliv 19. januar 2012
  • Kåre Hansen, Øystein Myrland, Svein Ottar Olsen :
    Determining where to buy Seafood: A Cross-National Investigation into the Individual and National Cultural Antecedents of Store Choice Behaviour
    2004 FULLTEKST

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    Forskningsinteresser

    Jeg har mine forskningsinteresser innenfor feltet markedsanalyse. Her jobber vi med prisanalyse, altså analyse av prisdannelsen i et marked gjennom tilbud og etterspørsel. Verktøyene vi benytter er økonometri og partielle likevektsmodeller. Jeg er også interessert i reklameefektevaluering. Her ser vi på spørsmål som; har reklame/promosjon noen målbar effekt, og er gevinsten større enn kostnaden?

    Undervisning

    Underviser i økonometri; SOK-3020/SOK-8020 (ph.d), markedsanalyse; SOK-3008/SOK-8009 (ph.d), datavitenskap for økonomer (SOK-1005) og avansert finans (BED-3043).



    CV

    2009 -          Professor, The School of Business and Economics. Faculty of Marine Biosciences, Fisheries and Economics – UiT Tromsø.

    2007 - 2009   Professor, Department of Economics and Management. The Norwegian College of Fishery Science – University of Tromsø.

    1999 - 2007   Associate professor, Department of Economics and Management. The Norwegian College of Fishery Science – University of Tromsø.

    1995/1996    Visiting Scholar, Cornell University, USA.

    1994 – 1999   Research Fellow, The Norwegian College of Fishery Science, University of Tromsø.