Tarje Gaustad,
Bendik Meling Samuelsen,
Luk Warlop,
Gavan J. Fitzsimons
:
Too much of a good thing? Consumer response to strategic changes in brand image.
International Journal of Research in Marketing 2019
ARKIV /
DOI
Jennifer Edson Escalas,
Iñigo Gallo,
Tarje Gaustad
:
Reminiscing on self_brand connections: differentiating experiential versus symbolic origins.
Edward Elgar Publishing 2019
DOI
Tarje Gaustad,
Bendik Meling Samuelsen,
Luk Warlop,
Gavan J. Fitzsimons
:
The perils of self-brand connections: Consumer response to changes in brand meaning
Psychology & Marketing 01. august 2018
DOI
Tarje Gaustad,
Jakob Utgård,
Gavan J. Fitzsimons
:
When accidents are good for a brand
Journal of Business Research 2018
DOI
Lars Erling Olsen,
Bendik Meling Samuelsen,
Tarje Gaustad
:
Same Service, Different Ad Claims: The Moderating Role of Need for Cognition
Psychology & Marketing 2014
DOI
Tarje Gaustad
:
Consumer's Investments in Brand Relationships: An Explorative Investigation of Specific Investments in Consumer-Brand Relationships
Advances in Consumer Research 2010
Jakob Utgård,
Tarje Børsum Gaustad
:
Carbon emission reductions and offsets: Consumer perceptions of firm environmental sustainability
Journal of Cleaner Production 2024
DOI
Jakob Utgård,
Tarje Børsum Gaustad
:
Customer Perceptions of Firm Sustainability
2024
Jakob Utgård,
Tarje Børsum Gaustad
:
How Corporate Social Responsibility Influences Price Expectations: The Moderating Effect of Price Image
2023
Jakob Utgård,
Tarje Børsum Gaustad
:
Carbon Emission Reductions versus Offsets: Consumer Perceptions of Firm Environmental Sustainability
2023
Babak Sarabi,
Anders Hauge Wien,
Tarje Børsum Gaustad
:
Consumer’s attitude to moral framed advertisements when brands taking stand on socio-environmental issues
2022
Jakob Utgård,
Tarje Børsum Gaustad
:
Firm carbon emission reduction strategies and perceived sustainability
2022
Tarje Gaustad,
Bendik Meling Samuelsen,
Luk Warlop
:
The perils of self-brand connections: Consumer response to changes in brand image
Handelshøyskolen BI 2015
Tarje Gaustad,
Bendik Meling Samuelsen,
Luk Warlop,
Gavan J. Fitzsimons
:
The Perils of Self-Brand Connections: Consumer Response to Changes in Brand Image
2014
Lars Erling Olsen,
Bendik M. Samuelsen,
Tarje Gaustad
:
Same message, different ad framing: The moderating role of need for cognition
2014
Tarje Gaustad,
Bendik Meling Samuelsen,
Luk Warlop,
Gavan J. Fitzsimons
:
The Perils of Self-Brand Connections: Consumers' Response to Changes in Brand Image
2013
Tarje Gaustad,
Jakob Utgård,
Gavan J. Fitzsimons
:
How Accidents Can Be Good For the Brand: The Role of Accident-Brand Stereotype Match and Self-Brand Congruity in User Accidents
2013
Jakob Utgård,
Tarje Gaustad
:
Employee Misbehavior: The Effect of Employee Typicality on Brand Evaluations
2013
Tarje Gaustad,
Bendik Meling Samuelsen,
Luk Warlop,
Gavan J. Fitzsimons
:
Identity Change: The Effects of Actual and Ideal Self-Brand Connections on Consumers' Response to Brand Image Change
2012
Tarje Gaustad,
Jakob Utgård,
Gavan J. Fitzsimons
:
How Accidents Can Be Good For the Brand: The Role of Accident-Brand Stereotype Match and Self-Brand Congruity in User Accidents
2012
Tarje Gaustad,
Bendik Meling Samuelsen,
Luk Warlop
:
Consumers’ Reactions to Identity Threat: The Effect of Self-Brand Connection and Brand Image Change in Brand Acquisitions
2011
Jakob Utgård,
Tarje Gaustad
:
Rampestreker som skader merkevaren
BI Marketing Magazine 2011