spring 2021
FSK-3010 Market-oriented product development and innovation - 10 ECTS

Application deadline

Applicants from Nordic countries: 1 December. Exchange students and Fulbright students: 1 October.

Type of course

Theoretical subject. The course can be taken as a singular course.

Admission requirements

Application code: 9371 The course is a mandatory course in the program: "master i fiskeri- og havbrukskunnskap, retning marked og ledelse", and an optional course at the IFM programme. Entrance requirements as for the M.Sc. programme in International Fisheries Management and Master i fiskeri- og havbrukskunnskap.

Course overlap

If you pass the examination in this course, you will get an reduction in credits (as stated below), if you previously have passed the following courses:

BED-3004 Market-oriented product development and innovation 10 stp

Course content

Innovation and new product development are critical to the success of individual organizations, industries and societies. In an increasingly dynamic environment, being first to market or being able to exploit market opportunities with innovative goods or services is essential. The interplay between market demand, problem solving and technical requirements is an extremely complex process whether the innovation is new to the world or an incremental development of existing products.

The aim of the course is to enable students to understand, perform and evaluate critically the crucial tasks in the innovation process from idea generation to implementation. The course takes concrete innovation challenges presented by companies as its point of departure, and groups of students work on the problem/challenge formulated; they identify customer needs, develop and test prototypes, perform preliminary testing, market assessment and pre-launch activities. Students will be evaluated on their ability to reflect theoretically and their ability to understand the theoretical implications of their choices during the group work.

Objectives of the course

When you have passed the exam, the candidates are expected have acquired the following knowledge, skills and competences

Knowledge and understanding about:

  • Understanding the phases of the innovation process - following the structure of a design thinking process
  • Understanding the benefits and challenges of team work for innovation

Skills in:

  • Ability to identify user needs in the discovery phase
  • The use of various methods to identify user needs, including digital sources and tools such as online communities and mobile probing
  • Ability to work creatively with ideation tools
  • Ability to develop and test prototypes in the experimentation phase
  • The use of various methods for testing early prototypes, including using digital visualization tools, e.g. video and wireframes
  • Team work

Competence in:

  • Theoretical reflection on the opportunities and challenges of an innovation process/project
  • Translating theory into practice through hands-on experience and reflection on practical experience with theory

Language of instruction and examination

 The language of instruction and all syllabus material is English.

Teaching methods

Lectures and seminars.


4 hour written individual exam (60%) and group term paper (40%). The grading scale is A-F, where A-E is passed, and F is failed.

Coursework requirements: There will be a two week home assignment where groups of 3-4 students work together. Evaluation: Pass/ Fail.

A re-sit exam will be arranged in the next semester.

  • About the course
  • Campus: Tromsø |
  • ECTS: 10
  • Course code: FSK-3010
  • Tidligere år og semester for dette emnet