spring 2025
BED-2145 Consumer Behaviour and Active Retailing - 10 ECTS

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  2. Emnekatalog
  3. Consumer Behaviour and Active Retailing

Course content

The objective is to give students insights on the management of stores and retail chains. Students will learn essentials of retail management, in-store consumer behavior, and in-store marketing. This involves topics such as consumer metrics, decision-making, attention, memory, and attitudes, retail strategy, competitive advantage, retail formats, assortment, location, omni-channel retailing, store design, store migration patterns and principles for active retailing.

Objectives of the course

Collection of facts, concepts, theories and techniques acquired by the degree holder. Knowledge can both be theoretical and applied. The student should

Knowledge

  • Be able to account for selected concepts, theories, methods and practice in retail marketing, including localization, assortment management, and channel selection.

Skills

  • Can understand and tackle issues in retailing marketing in a professional context.
  • Can segment consumers based on different criteria, including involvement and decision-making.
  • Can use the conceptualization and methodology of active retailing in practice.
  • Can analyze the strategic situation of a retailer and propose measures that can improve the competitive situation and the profitability of the store and chain.
  • Can recommend choice of retail location.

Competencies

  • Can contribute to the development of retail strategies and in-store marketing campaigns
  • Can present and describe marketing management issues and research findings

Language of instruction and examination

English, but Norwegian if there are no exchange students registered in the course. Norwegian students can write the Exam in Norwegian.

Teaching methods

A combination of classroom lectures (physical), digital lectures, and field excursions.

Final exam

Emnet legges ned og siste mulighet til å avlegge eksamen etter dette semesteret, er vår 2026

Her finner du mer informasjon om eksamen i nedlagte emner

Information to incoming exchange students

This course is available for inbound exchange students.

This course has academic prerequisites. Please see the «Admission requirements» section for more information. To add this course to your Learning Agreement, you must have completed at least 60 ECTS credits in business administration.

Do you have questions about this module? Please check the following website to contact the course coordinator for exchange students at the faculty: INBOUND STUDENT MOBILITY: COURSE COORDINATORS AT THE FACULTIES | UiT

Schedule

Se timeplan

Recommended reading/syllabus

Pensumliste for BED-2145 Consumer Behavior and Active Retailing (VÅR 2025)

Examination

Examination: Date: Duration: Grade scale:
School exam 10.06.2025 09:00
 4 Hours A–E, fail F

Coursework requirements:

To take an examination, the student must have passed the following coursework requirements:
Assignment Approved – not approved
Field excursions /guest lectures from industry Approved – not approved
UiT Exams homepage

More info about the coursework requirements

To take an examination, the student must have passed the following coursework requirements:

Assignment Approved/ Not approved

Field excursions /guest lectures from industry Approved/ Not approved

Approved coursework requirements will be valid for 4 continuous semesters, counting from the first submitted coursework.

Re-sit examination

A re-sit exam will be arranged for this course.
  • About the course
  • Campus: Harstad |
  • ECTS: 10
  • Course code: BED-2145
  • Tidligere år og semester for dette emnet