Collection of facts, concepts, theories and techniques acquired by the degree holder. Knowledge can both be theoretical and applied.
Entail the ability to apply knowledge. Skills can indicate general skills that are not limited to a certain scientific field or profession, as well as specific skills.
Entail the ability to apply knowledge and skills to work and study.
Students will work in teams, and as individuals, on a compulsory simulation in social media marketing (Mimic Social). This will also involve an oral presentation during class hours. The Mimic Social simulation will give students a taste of what it is like to run a social media marketing campaign for a business. There are six rounds to the simulation. The assignment must be passed before students qualify for examination.
The final course grade will be made up of a four-day home case exam (individual). Grading ranging from A-F, where F is failure to pass the exam.
Language of examination is English.