Page Sec1:40 - Labyrint 2013 - English Edition

Gatherings of
lots of people
are attractive
to compa-
nies, which
inevitably
are interested
in the marketing
and advertising possibilities offered by big
crowds. Bringing your message to large
gatherings means you reach the greatest
number of people
possible with the least
amount of investment and
energy.
And in recent years, people have
gathered in ever-larger flocks to social
media on the Internet, at online communi-
ties such as Facebook, which has about 2.5
When you talk to others about a product or service, the opinions or
recommendations you share are called word-of-mouth. Social media such
as Facebook and Twitter have brought the power of word-of-mouth to a
large audience. That means your opinion can have great influence.
40 ••• Labyrint E/13 – University of Tromsø
You and your network of
friends are interesting to
companies that want to
sell their products. The
goal is to get you to talk
nicely about these pro-
ducts so that more people
want to buy them. Photo:
Colourbox.com
Consumer power
on social media