Page Sec1:30 - Labyrint 2013 - English Edition

Half of all young women in northern
Norway are open to having cosmetic
surgery.
“I am a bit surprised that so many people
would be willing to have surgery,” says
Iiná Márjá Jávo at the Faculty of Health
Sciences, University of Tromsø.
She recently completed a PhD that
examined women’s desire to improve
their appearance. Her research results are
startling, because it turns out that 49 per
cent of the women who participated in
the study would actually consider under­
going cosmetic surgery, while 3.4 per cent
of the women had already undergone this
kind of operation.
Whowants to change the way
they look?
Jávo believes the interest in cosmetic
surgery may have more complex reasons
beyond the desire to change one’s appear­
ance.
“I especially wanted to identify the
psycho­logical and social factors that could
If someone asked if you would be willing to improve your looks using
a surgical procedure, would you answer, ”Yes”? Then you’re in good
company.
Women want
30 ••• Labyrint E/13 – University of Tromsø
Society today has a strong focus on
appearance and perfection.
Associate Professor Gunn Pettersen
“