BED-3118 Sustainable Arctic Marketing - 10 stp

This course is a multidisciplinary course, which introduces the mobilities dimensions in the context of dynamically changing Arctic and the global world of today.

With the climate change gripping the entire planet, the melting ice in the polar regions are not separable from the global politics, businesses, environment, and the ultimate issue of sustainability. Accordingly, the course seeks pathways for a sustainable life, businesses, and co-existence of multiplicities in the context of changing Arctic and mobilities.

Approaching from multidisciplinary and transdisciplinary perspectives, the course incorporates scholarly knowledge and understandings of sustainable life, businesses, and co-existence of human and beyond human beings. Building on key social sciences theories, the course invites and challenges the students to comprehend, question, and apply or critique the theories onto practical settings of marketing, management, and innovation within the framework of mobilities, Arctic and sustainability.

Local admission, application code 9371 Master`s level singular course.

Students have to hold a bachelor's degree, (180 ECTS). We recommend that you also have completed an introductory course in marketing.

Knowledge

Upon successful completion of this course, the candidate is expected

• To gain the scholarly knowledge on mobilities dimensions of changing Arctic and the world for a sustainable future.
• To have been exposed to established and developing theories in the area.
• To comprehend, question and critique the theories in the context of mobilities, changing Arctic for sustainability.
• To be able to apply the knowledge on the relevant business practices, marketing, or management practices.

Skills

Upon successful completion of this course, the candidate is expected

• To identify and critically evaluate mobilities dimensions in a changing Arctic.
• To effectively identify and analyze mobilities dimensions in the Arctic for a sustainable future.
• To conduct an adequate level of research, drawing from theory and practice.

Competence

Upon successful completion of this course, the candidate is expected

• To work effectively and efficiently in a group setting as well as individually.
• To have developed effective research-based academic writing.
• To have developed a skillful oral presentation method that links theory and practice.

The course is offered as an ordinary course on the university campus. Students are required to be present on campus, as the course requires the students´ active participation that are compulsory (i.e., group assignments, discussions, and analyses). The teaching consists of lectures, group work, presentations, and discussions.

Preparations

Students are required to have read the literature as indicated in the lecture plan before attending the lecture. This will make the student better prepared to ask questions and to interact actively in the in-class discussions.

Consultation

The students will be offered consultation time. More detailed information is made available on Canvas. Students are advised to prepare questions/issues that needs discussing before the meeting.