Høst 2026

BED-2822 Service Management and Innovation - 7.5 stp

The course is administrated by

Handelshøgskolen ved UiT

Type of course

This course can be taken as a singular course

Course contents

Service Management and innovation is an important part of marketing. This module gives an insight into the characteristics of services and explains the differences between intangible and tangible elements. This course provides a thorough understanding of both the customers’ and the businesses’ roles in service design, service delivery and service development. Further, this course provides an understanding of how to use and manage innovation in a service environment. After participating in this course students will gain insight into different aspects of service qualities, and what determines customer satisfaction or customer failures.

Admission requirements

Nordic applicants: Generell studiekompetanse

Application code: 9199 (Nordic applicants).

International applicants: Higher Education Entrance Qualification and certified language requirements in English.

A list of the requirements for the Higher Education Entrance Qualification in Norway can be found on the web site from the Norwegian Agency for Quality Assurance in Education (NOKUT). For language requirements we refer to NOKUT's GSU-list.

If you find this course interesting, we also suggest that you consider applying for the following three courses, as the four courses seamlessly form a Specialization in Marketing, and will strengthen your knowledge in the field.

BED-2820 Retail Management

BED-2821 Experience and Experiential Marketing

BED-2825 Tourism Management

Objective of the course

Knowledge:

After completing the course, the candidate will have insight into

Background and theories of service management

Why service management is of importance

The characteristics of services

Different aspects of service qualities, how service failures occurs and how to respond

Theories of innovation

Why innovation can function as a tool in Service Management

Different aspects of innovation

Skills:

After completing the course, the candidate will be able to

Use relevant theory to enable, make and deliver the service promise

Use the service marketing triangle as a management tool

Find and evaluate theoretical aspects of service quality and quality failures

Analyze and discuss relevant challenges related to service management

How to manage innovation in a service environment

General competence:

After completing the course, the candidate will be able to

Assess and use relevant service management theories

Exchange ideas and views related to a service dominant logic

Discuss and debate different concepts of services and innovation

Carry out oral and written presentations on both the customers’ and the businesses’ roles in service design, service delivery and

Language of instruction

English, but Norwegian if there are no exchange students registered in the course. Norwegian students can write the Exam in Norwegian

Teaching methods

Lectures, seminars and company visits. Language of instruction is English, but Norwegian if there are no exchange students registered in the course.