BED-2820 Retail Management - 7.5 stp

This course delves into the essential concepts of retail management and in-store marketing, with a particular emphasis on brick-and-mortar retail operations. This involves topics such as retail strategy, competitive advantage, retail formats, assortment, location, omni-channel retailing, store design, store migration patterns, consumer metrics, decision-making, and principles for active retailing.

If you find this course interesting, we also suggest that you consider applying for the following three courses, as the four courses seamlessly form a Specialization in Marketing, and will strengthen your knowledge in the field.

BED-2821 Experience and Experiential Marketing

BED-2822 Service Management and Innovation

BED-2823 Tourism Management

Nordic applicants: Generell studiekompetanse

Application code: 9199 (Nordic applicants).

International applicants: Higher Education Entrance Qualification and certified language requirements in English.

A list of the requirements for the Higher Education Entrance Qualification in Norway can be found on the web site from the Norwegian Agency for Quality Assurance in Education (NOKUT). For language requirements we refer to NOKUT's GSU-list.

If you find this course interesting, we also suggest that you consider applying for the following three courses, as the four courses seamlessly form a Specialization in Marketing, and will strengthen your knowledge in the field.

BED-2821 Experience and Experiential Marketing

BED-2822 Service Management and Innovation

BED-2825 Tourism Management

Knowledge:

• Be able to account for selected concepts, theories, methods and practice in retail marketing, including localization, assortment management, and channel selection.

• Be able to understand the principles of active retailing.

Skills:

• Can understand and tackle issues in retailing management in a professional context.

• Are able to segment consumers based on different criteria, including involvement and decision-making.

• Can use the conceptualization and methodology of active retailing in practice.

• Can analyze the strategic situation of a retailer and propose measures that can improve the competitive situation and the profitability of the store and chain.

• Can recommend choice of retail location.

Competencies:

• Can initiate marketing research in retailing and contribute to the development of retail strategies and in-store marketing campaigns

• Can present and describe marketing management issues and research findings in English.