BED-2320 Retail Management - 7.5 stp

Nordic applicants: Generell studiekompetanse

International applicants: Higher Education Entrance Qualification and certified language requirements in English.

A list of the requirements for the Higher Education Entrance Qualification in Norway can be found on the web site from the Norwegian Agency for Quality Assurance in Education (NOKUT). For language requirements we refer to NOKUT's GSU-list.

Application code: 9199 (Nordic applicants).

Knowledge:

• Be able to account for selected concepts, theories, methods and practice in retail marketing, including localization, assortment management, and channel selection.

• Be able to understand the principles of active retailing.

Skills:

• Can understand and tackle issues in retailing management in a professional context.

• Are able to segment consumers based on different criteria, including involvement and decision-making.

• Can use the conceptualization and methodology of active retailing in practice.

• Can analyze the strategic situation of a retailer and propose measures that can improve the competitive situation and the profitability of the store and chain.

• Can recommend choice of retail location.

Competencies:

• Can initiate marketing research in retailing and contribute to the development of retail strategies and in-store marketing campaigns

• Can present and describe marketing management issues and research findings in English.