Høst 2024

BED-3077 International marketing - 10 stp

The course is administrated by

Handelshøgskolen ved UiT

Type of course

This course can be taken as a singular course.

Course contents

The course introduces the students to different theoretical perspectives on internationalization and marketing issues in foreign markets. Through various course activities the students will become familiar with different theoretical approaches that help explain how companies may enter and expand into foreign markets and why. An important part of doing business is to establish business relationships. This course will introduce the students to challenges that business partners may encounter when establishing and developing business relationships in a cross-cultural context, and how these challenges could be managed.

Admission requirements

Students have to hold a bachelor's degree (180 ECTS) in one of the following disciplines: Business, Management, Marketing, Computer Science, Information Technology, Engineering, Electrical engineering, Physics, Health, Energy, Fisheries or Biotechnology.

The Norwegian grading system is an A-F scale in which A is the highest score and F is fail. An average grade C from a bachelor degree issued in Norway is the minimum requirement for admission to the master's level for students with Norwegian study background. For applicants from outside of Norway, an average grade equivalent to a Norwegian C is required.

Objective of the course

Knowledge

The candidate has knowledge about alternative internationalization processes that could be considered by a firm.
The candidate has knowledge about potential barriers to the internationalization of the firm.
The candidate is aware of potential challenges that may occur in cross-cultural business relationships and has knowledge about how such challenges could be managed.

Skills

The candidate is capable of acquiring information from different sources and able to use this information to discuss a problem and build well-reasoned arguments.
The candidate is capable of carrying out work independently and in a group, including reviewing theories and writing assignments.
The candidate is capable of carrying out a project discussing issues related to a firm’s internationalization process.

Competence

By taking part in the group assignment, and presentations together with other students, the candidate has acquired competencies including teamwork, problem-solving, and communication.
Based on the knowledge and skills acquired in the course, the candidate is capable of carrying out work tasks and projects related to the internationalization and marketing activities of the firm.
The candidate is capable of presenting and explaining research results and key concepts rooted in the field of international marketing research.

Language of instruction

English

Teaching methods

The course is offered as an ordinary course at the university campus. It is required that the student is present on campus because the course requires that the student takes part in course activities that are compulsory, including the group assignment. The teaching will consist of lectures, group work, presentations, discussions, and a role-play (cross-cultural communication). Each group will present the results of the group assignment. Each member of the groups will take part in the presentation.

The schedule (timeplan) BED - 3077 offers information about where and when lectures, group work, presentations, supervision and role-play will take place.

The teaching plan will be available in Canvas just before the start of the semester.

The student is responsible to ensure that he/she gets the information given during the classroom activities.

Software tools

It is expected that the student masters the use of word processing.

Preparations

The student is encouraged to read the literature given in the lecture plan before attending a class. This will make the student better prepared to ask questions and to take part in discussions. In the first lecture, the students will be divided into groups for the presentations of articles in class. It is therefore of great importance that students attend the first lecture.

Supervision

For the Group assignment the students will be offered supervision. More detailed information regarding supervision will be made available in Canvas. Prepare questions/issues that you want to discuss before the meeting.