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Vår 2024

BED-2145 Consumer Behaviour and Active Retailing - 10 stp

The course is administrated by

Handelshøgskolen ved UiT

Course contents

The objective is to improve students’ abilities to discover consumer trends using various types of information and concepts, including in-store behavioral metrics, and to generate insights on the management of stores and retail chains. Students will learn essentials of retail management, consumer psychology and in-store marketing. This involves topics such as mega trends, consumer metrics, decision-making, attention, memory, and attitudes, retail strategy, competitive advantage, retail formats, assortment, location, Omni-channel retailing, store design, store migration patterns and principles for active retailing.

Objective of the course

Collection of facts, concepts, theories and techniques acquired by the degree holder. Knowledge can both be theoretical and applied. The student should:




Language of instruction

English, but Norwegian if there are no exchange students registered in the course. Norwegian students can write the Exam in Norwegian.

Teaching methods

A combination of classroom lectures (physical), digital lectures, and field excursions.