Vår 2024

MDA-1002 Social Media and Communication - 10 stp

The course is administrated by

Institutt for reiseliv og nordlige studier

Type of course

The course is mandatory for the achievement of BA AAT

Course overlap

MDA-1012 Digital Media and Communication 10 ects

Course contents

An introduction to social media and new technologies, with an emphasis on understanding and using social media and networked user-generated content for different communication purposes.

Objective of the course

Knowledge

The candidate has: - Basic knowledge of social networking sites’ role and potential in marketing. - Basic knowledge of how social networking sites affect us. Why do we use them? How do we (re)present ourselves? Is privacy possible? How does information spread?

Skills

The candidate is able to: - Make use of different channels of media for strategic communication purposes.

Competence

The candidate is able to: - Understand and facilitate various media for communication purposes.

Language of instruction

English

Teaching methods

- Mainly lectures, following a weekly time schedule.

- Individual work, including obligatory assignments.

- Teamwork, including mandatory assignments

All courses will be evaluated in accordance with the quality systems of UiT.