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Høst 2023

REI-3005 Tourism Marketing - 10 stp

The course is administrated by

Institutt for reiseliv og nordlige studier

Type of course

This course is mandatory for the achievement of a Master of Tourism Studies degree. It is open for other students with a Bachelor's degree.

Course contents

This course gives theoretical insight into the history and state of the art of marketing. The course focuses on the marketing perspective of travel and tourism enterprises related to, e.g., factors of influence. The course contains discussions on the content and implementation of market orientation, the impact of relationships and networks on marketing, and value creation within travel and tourism.

Admission requirements

Applicants must have a bachelor's degree (180 ECTS), or an equivalent qualification, with a minimum of 80 ECTS within tourism, out-door recreation, event studies, marketing and communication, social sciences, humanities or education. Applicants must have a minimum of 5 ECTS in research methods to fulfil the admission requirements.

Applicants who hold a bachelor's degree or equicalent issued in Nordic countries, Europe, Canada, USA, Australia and New Zealand: An average grade strong C is a minimum requirement.

Applicants who hold a bachelor's degree or equivalent issued in countries other than the above mentioned region/countries: An average grade B is a minimum requirement in addition to fulfilling formal admission requirements for Master's level entry.

The average grade is calculated from the entire bachelor´s degree.

Non-EU applicants need to have a Higher Education Entrance Qualification from their home countries and certified fulfilment of English language requirements.

Application code: 9731 (nordic applicants)

Objective of the course

Students should obtain the following learning outcomes:

Knowledge: the student should have

Skills: the student should be able to

Competence: the student should be able to

- knowledge of marketing, both as a subject and function - knowledge of how marketing has developed as a discipline - knowledge of how key issues affect corporate marketing - knowledge of how market-orientation, networks and relations impact tourism companies' marketing efforts - knowledge of how emerging issues in marketing can enhance the understanding of tourism industry

Skills: - convey a critical approach to corporate marketing - identify and implement activities that will increase tourism companies' degree of market orientation - conduct an independent, limited research project under supervision - convey a certain amount of scientific knowledge in written and oral form.

General competence: - keep track of the literary sources and major publications in the field - reflect critically on the significance of marketing for businesses, tourism, and community and how market and social challenges have influenced marketing - apply theoretical reasoning in travel and tourism marketing - contribute to increased systematic and scientific thinking in company marketing - contribute to new thinking in innovation processes related to travel and tourism marketing

Language of instruction


Teaching methods

Lectures will be given in an intensive mode (classes given in blocks) in autumn semester only. The students are expected to work 280 hours.

Teaching will consist of seven lectures (3x45 min), which include student involvement in classroom discussions, group and individual tasks. The students, alone or in smaller groups, will give one oral presentation and one set of feedback on another student's presentation.

The course will be evaluated in accordance with the quality systems of UiT - The Arctic University of Norway.