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Vår 2022

BED-2144 Social Media Marketing - 10 stp


The course is administrated by

Handelshøgskolen ved UiT

Type of course

This course can be taken as a singular course.

For exchange students, the full time autumn semester consists of the following courses:  BED-2100, BED-2136 and BED-2137. Spring semester: BED-2144, BED-2145 and BED-2208.


Course contents

Knowledge

Collection of facts, concepts, theories and techniques acquired by the degree holder. Knowledge can both be theoretical and applied.

Skills

Entail the ability to apply knowledge. Skills can indicate general skills that are not limited to a certain scientific field or profession, as well as specific skills.

Competences

Entail the ability to apply knowledge and skills to work and study.


Application deadline

Applicants from Nordic countries: 1 December for the spring semester. Exchange students and Fulbright students: 1 October for the spring semester.

Admission requirements

Higher Education Entrance Qualification.

Application code 9199.


Objective of the course

The course on Social Media Marketing builds both an academic and practical understanding of professional practice in the field of digital marketing. The teaching emphasis such things as well-defined objectives, key performance indicators, communication plan, business models and methods in digital media, metrics and measurements, as well as integrated marketing communications. We will go through each and every media channel, its strength and weakness, and compare it with social media. This includes search engine marketing (including social search and both organic and paid searches), web pages, mobile, and affiliate marketing. Students will learn how to apply their knowledge to solve marketing problems with simulations, cases and practical exercises. By the end of the course students should know the importance of conducting analysis, strategy, and then implementation. Moreover, we will look at techniques and tools in digital marketing, where the concept of the social web will be emphasised.

Language of instruction

English

Teaching methods

The course will generally consist of the following parts: First, interactive lectures on theory and practice, explanation of approaches, techniques, and discussions about marketing managerial issues.

Second, presentations by students, simulations and case analysis.


Assessment

Students will work in teams, and as individuals, on a compulsory simulation in social media marketing (Mimic Social). This will also involve an oral presentation during class hours. The Mimic Social simulation will give students a taste of what it is like to run a social media marketing campaign for a business. There are six rounds to the simulation. The assignment must be passed before students qualify for examination.

Approved coursework requirements will be valid for 4 continuous semesters, counting from the first submitted coursework.

The final course grade will be made up of a four-day home case exam (individual). Grading ranging from A-F, where F is failure to pass the exam.

Language of examination is English.


Date for examination

Off campus exam hand out date 09.05.2022 hand in date 13.05.2022

The date for the exam can be changed. The final date will be announced at your faculty early in May and early in November.