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Vår 2021

BED-2145 Consumer Behaviour and Active Retailing - 10 stp


The course is administrated by

Faculty of Biosciences, Fisheries and Economics

Type of course

This course can be taken as a singular course.

For exchange students, the full time autumn semester consists of the following courses:  BED-2100, BED-2136 and BED-2137. Spring semester: BED-2144, BED-2145 and BED-2208.


Course contents

The objective is to improve students’ abilities to discover consumer trends using various types of information and concepts, including in-store behavioral metrics, and to generate insights on the management of stores and retail chains. Students will learn essentials of retail management, consumer psychology and in-store marketing. This involves topics such as mega trends, consumer metrics, decision-making, attention, memory, and attitudes, retail strategy, competitive advantage, retail formats, assortment, location, Omni-channel retailing, store design, store migration patterns and principles for active retailing.

Application deadline

Applicants from Nordic countries: 1 December for the spring semester. Exchange students and Fulbright students: 1 October for the spring semester.

Admission requirements

Higher Education Entrance Qualification. Application code 2199.

Objective of the course

Collection of facts, concepts, theories and techniques acquired by the degree holder. Knowledge can both be theoretical and applied. The student should:

Knowledge

Skills:

 

Competencies:


Language of instruction

English

Teaching methods

Interactive lectures, seminars, short exercises and group work, and presentations by students.

Assessment

Compulsory assignment

Students must pass one compulsory assignment before qualifying for examination. Students can work individually or in groups on the assignment.

Approved coursework requirements will be valid for 4 continuous semesters, counting from the first submitted coursework.

Exam

A four hours individual written school exam that count for 100% of the grade. Grading ranging from A-F, where F is failure to pass the exam.

Language of examination is English or Norwegian.

A re-sit exam will be arranged for this course.


Date for examination

Take-home exam hand out date 26.05.2021 hand in date 26.05.2021

The date for the exam can be changed. The final date will be announced at your faculty early in May and early in November.

Lectures Spring 2021
Første gang:se timeplan på nett
Forelesning prof. Nils Magne Larsen