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Vår 2021
REI-1002 Experience, Marketing and Sales - 20 stp
The course is administrated by
Type of course
Course overlap
Course contents
Application deadline
Admission requirements
Admission requirements:
Nordic applicants: Generell studiekompetanse. Admission procedures for foreign applicants, please read: https://en.uit.no/education/art?p_document_id=351800
Admission code: 9199
Objective of the course
Knowledge
The candidate
- has an overview of basic consepts, models and theories of experience production, marketing and sales.
Skills
The candidate:
- Is able to analyze and develop experience products.
- Can develop pricing and marketing strategies for adventure experiences.
- Is able to develop presentations of experience products for different communication channels.
- Is able to communicate and cooperate with relevant stakeholders.
General competence
The candidate
- can contribute with critical and reflective views regarding development of experience products, related to sustainability of nature and culture, and the economic viability of destinations
Language of instruction
Teaching methods
- Lectures
- Seminars
- Oral presentations, individual and in team
- Test Labs with businesses, industry visits and/or excursions
All courses will be evaluated in accordance with the quality systems of UiT.
Assessment
Coursework:
- One individual written assignment
- One group assignment, including an oral presentation
- 70% attendance in all student activities and lectures is required in order to take the exam.
Required attendance and assignments must be approved in order to take the exam.
Exam:
- Individual written home exam. Duration: 14 days.
The written exam, presentations and assignments must be completed in English.
Grading: scale A to E for passed exam, F for failed.
A re-sit exam will be arranged for this course in case of F.
Date for examination
The date for the exam can be changed. The final date will be announced at your faculty early in May and early in November.