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Høst 2020

REI-3005 Tourism Marketing - 10 stp

The course is administrated by

Faculty of Humanities, Social Sciences and Education

Type of course

This course is mandatory for the achievement of a Master of Tourism Studies degree. It is open for other students with a Bachelor's degree.

Course contents

This course gives theoretical insight into the history and state of the art of marketing. It also focuses on the profitability of travel and tourism enterprises regarding factors of influence; it discusses the content and implementation of market orientation, as well as the impact of relationships and networks on marketing and regional branding within travel and tourism.

Application deadline

Applicants from Nordic countries: 1 June for the autumn semester and 1 December for the spring semester.

Exchange students and Fulbright students: 1 October for the spring semester and 15 April for the autumn semester.

Admission requirements

Applicants must have a bachelor's degree (180 ECTS), or an equivalent qualification, with a minimum of 80 ECTS within tourism, out-door recreation, event studies, marketing and communication, social sciences, humanities or education.

International applicants who hold a bachelor's degree or equicalent issued in Europe, Canada, USA, Australia and New Zealand: An average grade C is a minimum requirement.

International applicants who hold a bachelor's degree or equivalent issued in countries other than the above mentioned region/countries: An average grade B is a minimum requirement in addition to fulfilling formal admission requirements for Master's level entry.

Non-EU applicants need to have a Higher Education Entrance Qualification from their home countries and certified fulfilment of English language requirements.

Application code: 9731 (nordic applicants)

Objective of the course

Students should obtain the following learning outcomes:

Knowledge: the student should have

Skills: the student should be able to

Competence: the student should be able to

- knowledge of marketing, both as a subject and function - knowledge of how marketing has developed as a discipline - knowledge of how key issues affect corporate marketing - knowledge of how market-orientation, networks and relations impact tourism companies' marketing efforts - knowledge of how emerging issues in marketing can enhance the understanding of tourism industry 

Skills:  - convey a critical approach to corporate marketing  - identify and implement activities that will increase tourism companies' degree of market orientation - conduct an independent, limited research project under supervision - convey a certain amount of scientific knowledge in written and oral form.

General competence:  - keep track of the literary sources and major publications in the field - reflect critically on the significance of marketing for businesses, tourism, and community and how market and social challenges have influenced marketing - apply theoretical reasoning in travel and tourism marketing - contribute to increased systematic and scientific thinking in company marketing  - contribute to new thinking in innovation processes related to travel and tourism marketing

Language of instruction


Teaching methods

Lectures will be given in an intensive mode (classes given in blocks) in autumn semester only. The students are expected to work 280 hours.

Teaching will consist of seven lectures (3x45 min), which include student involvement in classroom discussions, group and individual tasks. The students, alone or in smaller groups, will give one oral presentation and one set of feedback on another student's presentation.


The course will be evaluated in accordance with the quality systems of UiT - The Arctic University of Norway.


Coursework: the following coursework requirements must be completed and approved in order to take the final exam

Exam: the exam will consist of

The exam will be assessed on an A-F grades scale. Grades A-E for passed and F for failed.

A re-sit exam will be arranged for this course.

Date for examination

Take home assignment hand out date 26.10.2020 hand in date 05.11.2020

The date for the exam can be changed. The final date will be announced at your faculty early in May and early in November.

Lectures Autumn 2020
Lectures prof. Bård Tronvoll