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Høst 2019
REI-1002 Experience, Marketing and Sales - 20 stp
The course is administrated by
Type of course
Course overlap
Course contents
Application deadline
Admission requirements
Admission requirements Applicants from Nordic countries: Generell studiekompetanse.
International applicants: Higher Education Entrance Qualification and certified language requirements in English.
A list of the requirements for the Higher Education Entrance Qualification in Norway can be found on the Norwegian Agency for Quality Assurance in Education website - nokut.no
Application code: 9199 (Nordic countries).
Objective of the course
Knowledge
The candidate
- has an overview of basic consepts, models and theories of experience production, marketing and sales.
Skills
The candidate:
- Is able to analyze and develop experience products.
- Can develop pricing and marketing strategies for adventure experiences.
- Is able to develop presentations of experience products for different communication channels.
- Is able to communicate and cooperate with relevant stakeholders.
General competence
The candidate
- can contribute with critical and reflective views regarding development of experience products, related to sustainability of nature and culture, and the economic viability of destinations
Language of instruction
Teaching methods
- Lectures
- Seminars
- Oral presentations, individual and in team
- Test Labs with businesses, industry visits and/or excursions
Assessment
Coursework:
- One individual written assignment
- One group assignment, including an oral presentation
- 70% attendance in all student activities and lectures is required in order to take the exam.
Required attendance and assignments must be approved in order to take the exam.
Exam:
- Individual written home exam. Duration: 14 days.
The written exam, presentations and assignments must be completed in English.
Grading: scale A to E for passed exam, F for failed.
A re-sit exam will be arranged for this course in case of F.