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Vår 2019
REI-3005 Travel and Tourism Marketing - 10 stp
The course is administrated by
Type of course
Course contents
Application deadline
Applicants from Nordic countries: 1 December for the spring semester.
Exchange students and Fulbright students: 1 October for the spring semester
Admission requirements
Applicants must have a Bachelor´s Degree (180 ECTS), or an equivalent qualification, with a minimum of 80 ECTS within tourism, out-door recreation, event studies, marketing and communication, social sciences, humanties or education.
All applicants must document a minimum grade of C from the undergraduate degree.
As a minimum applicants need to have a Higher Education Entrance Qualification from their home countries and certified language requirements in English. For students from non-English speaking countries, an English language test is usually also required.
Application code: 9371 (nordic applicants).
Objective of the course
Knowledge: - knowledge of marketing, both as a subject and function - knowledge of how marketing has developed as a discipline - knowledge of how key issues affect corporate marketing - knowledge of how market-orientation, networks and relations impact tourism companies' marketing efforts - knowledge of how emerging issues in marketing can enhance the understanding of tourism industry
Skills: - convey a critical approach to corporate marketing - identify and implement activities that will increase tourism companies' degree of market orientation - conduct an independent, limited research project under supervision - convey a certain amount of scientific knowledge in written and oral form.
General competence: - keep track of the literary sources and major publications in the field - reflect critically on the significance of marketing for businesses, tourism, and community and how market and social challenges have influenced marketing - apply theoretical reasoning in travel and tourism marketing - contribute to increased systematic and scientific thinking in company marketing - contribute to new thinking in innovation processes related to travel and tourism marketing
Language of instruction
Teaching methods
Teaching takes place in seminars with lectures, student presentations and group work. The students discuss the literature, give oral presentations, and partake in discussions.
Course is given in an intensive mode (blocks)
Assessment
The student must submit an assignment and have 70% attendance before he/she may sit for the exam.
Exam: The final assesment is a paper
Grades A - E for passed exam, F for failed. Possibility of re-sit exam in case of F.