Høst 2018

BED-2136 Experience Development - 10 stp

The course is administrated by

Handelshøgskolen ved UiT

Type of course

This course can be taken as a singular course.

Course contents

The experience society is upon us and consumers are more than ever engaged in experiences in all aspects of their private and professional life. The course in experience development gives an insight into this change in society, by recognizing experiences as an economic offering, being the essence of what consumers want, and furthermore providing potential for future economic growth. The relational aspect of experience development is key. Businesses worldwide also face a fundamental change in the ways that consumers interact with each other, and consumers now have a stronger voice. After attending this course student will have knowledge of the development of experiences and how co-creation of experiences are crucial in marketing.

Admission requirements

Higher Education Entrance Qualification. Application code 2199.

Objective of the course

Knowledge After completion of the course the candidate will:

Be able to describe definitions and give examples of the experience concept
Have knowledge of how experiences can be used as a tool for business development
Know the basics of experience economy theory and can give an account of relevant theoretical models in the field
Know the essentials of co-creation of experiences
Know how to encourage customer engagement and participation in the experience development
Have an insight into the effective competitive business and marketing strategies in the era of the experience economy.

Skills

After completion of the course the candidate will be able to:

Use relevant theory to analyze consumer experiences
Use experience development as a tool for business development and increased customer value
Apply relevant theories in order to understand experiential consumption
To identify and discuss relevant challenges related in experience consumption
Discuss relevant concepts in the experience economy

General competence

After completion of the course the candidate will be able to:

Assess the experience elements of a given product, service or experience and give relevant feedback.
Participate in discussions on the experience economy using relevant theoretical concepts.
Exchange ideas and views related to the experience economy
Carry out both written and oral presentations on the experiential aspects of businesses today

Language of instruction

English

Teaching methods

Lectures, seminars and business visits.

Assessment

There will be a compulsory group/individual work consisting of a written part and an oral presentation in class. The assignment must be approved before students qualify for exam.

4-hour individual written school exam. The exam is graded by one internal examiner and one external examiner using a grading system ranging from A-F, where F is failure to pass the exam.

Date for examination

Written exam 03.12.2018

The date for the exam can be changed. The final date will be announced at your faculty early in May and early in November.