Vår 2018

MDA-1002 Social Media and Communication - 10 stp

The course is administrated by

Institutt for reiseliv og nordlige studier

Type of course

The course is a part of Bachelor's degrees in Media Production and in Arctic Adventure Tourism an can only be taken by the students of the Bachelor in Media Production and in Arctic Adventure Tourism.

Course contents

To give an introduction to social media and new technologies, with an emphasis on understanding and using social media and networked user-generated content for different communication purposes.

Objective of the course

Knowledge

The student has:

Basic knowledge of social networking sites' role and potential in marketing
Basic knowledge of how social networking sites affect us. Why do we use them? How do we (re)present ourselves? Is privacy possible? How does information spread?

Skills

The student is able to:

Make use of different channels of media for strategic communication purposes

General Competence

The student is able to:

Understand and facilitate various media for communication purposes.

Language of instruction

English

Teaching methods

Mainly lectures, following a weekly time schedule.

Individual work, including obligatory assignments.

Teamwork, including obligatory assignments.

Assessment

Different oral, written and practical assignments must be approved before final examination can take place. 75% attendance is required in order to take the exam.

Individual home exam. Duration: 5 days.

Grades A - F. E i lowest passing grade. F is failure.

Possibility of re-sit exam in case of F.

Date for examination

Home exam hand out date 02.04.2018 hand in date 06.04.2018

The date for the exam can be changed. The final date will be announced at your faculty early in May and early in November.