Vår 2018

REI-3006 Event Tourism - 10 stp

The course is administrated by

Institutt for reiseliv og nordlige studier

Type of course

Course can be taken as single course

Course overlap

REI-3006 Event Tourism 10 stp

Course contents

This course gives a theoretical understanding of events and events tourism. The emphasis is on the positions and possibilities connected to events and events marketing as part of destination branding and development.

Application deadline

Applicants from Nordic countries: 1 December for the spring semester.

Exchange students and Fulbright students: 1 October for the spring semester

Admission requirements

Applicants must have a Bachelor´s Degree in tourism, social science or humanities which includes at least 80 credits that are considered to be relevant for this study.

All applicants must document a minimum grade of C from the undergraduate degree.

As a minimum applicants need to have a Higher Education Entrance Qualification from their home countries and certified language requirements in English. For students from non-English speaking countries, an English language test is usually also required.

Application code: 9371 (nordic applicants).

Objective of the course

Knowledge: - knowledge of event tourism - knowledge of different actors in the event sector and the process of co-creation - theoretical knowledge on the field of event tourism - knowledge of strategies for complex planning and organizing in the field of event management

Skills: - critical understanding of existing research within the field of event tourism - understand events and festivals as contributors to culture and economy - make a plan for a project and draft a design for a small event - plan interactions with significant local authorities, professionals, volunteers, and media

General competence: - use different tools for planning events - engage with media - make a risk and safety analysis - contribute to new thinking in innovation processes related to event management

Language of instruction

English

Teaching methods

Teaching takes place in seminars with lectures, student presentations, and group work.

The students discuss the literature, give oral presentations, and partake in discussions.

Course is given in an intensive mode (blocks)

Assessment

The student must submit a written assignment and have 70% attendance before he/she may sit for the exam.

Exam: The final assesment is a paper.

Grades A - E for passed exam, F for fail. Possibility of re-sit exam in case of F.

Date for examination

Individual paper hand in date 14.06.2018

The date for the exam can be changed. The final date will be announced at your faculty early in May and early in November.