Skriv ut | Lukk vindu |
Høst 2017
BED-2100 Global marketing - 10 stp
The course is administrated by
Type of course
This subject is open and can be taken as a single subject.
Course contents
Objective of the course
Knowledge
After completion of the course the candidate will:
- Develop in-depth knowledge about global marketing concepts
- Develop an understanding of how a company can achieve global competitiveness through the design and implementation of market-responsive programs
- Develop insight into the unique challenges of the global marketing environment
- Become up-to-date of recent developments in the field of global marketing
Skills
After completion of the course the candidate will be able to:
- Apply academic knowledge to the analysis of global marketing problems
- Develop effective and decision-oriented marketing programs
- Identify and evaluate relevant scholarly information and present it in a manner that sheds light on a global marketing problem
General Competence
After completion of the course the candidate will be able to:
- Assess and apply the relevant global marketing theories
- Exchange ideas and views of current global marketing topics
- Make oral presentations of case solutions
- Show familiarity with current global marketing thought
Language of instruction
Teaching methods
Assessment
One individual paper and one group work on business cases and the moderation of discussion topics in class must be approved before the students qualify for the exam. The amount and type of requirements is specified in more detail in the syllabus made available at course start.
The final course grade would be made up of a four-day home case exam (individual). This exam is graded by one internal examiner and one external examiner using a grading system ranging from A-F, where F is failure to pass the exam.
Date for examination
The date for the exam can be changed. The final date will be announced at your faculty early in May and early in November.
Recommended reading/syllabus
Hollensen, S. (2014): Global Marketing: A decision-oriented approach. 6th Edition London: Prentice Hall. ISBN- 978-027-77316-0
Article compendium.