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Høst 2017

BED-2137 Service Management - 10 stp


The course is administrated by

Faculty of Biosciences, Fisheries and Economics

Type of course

This course may be taken as a singular course.

Course contents

Service Management is an important part of marketing. This module gives an insight into the characteristics of services, and explains the differences between intangible and tangible elements. An essential part of service management is to have knowledge of the service marketing triangle, and how to deal with different perspectives of services. This course provides a thorough understanding of both the customers¿ and the businesses¿ roles in service delivery. After participating in this course students will gain insight into different aspects of service qualities, and what determines customer satisfaction or customer failures.

Objective of the course

After completing the course, the candidate will have insight into

Skills After completing the course, the candidate will be able to

General competence

After completing the course, the candidate will be able to


Language of instruction

English

Teaching methods

Lectures, seminars and business visits.

Assessment

There will be a compulsory group/individual work consisting of a written part and an oral presentation in class. The assignment must be approved before students qualify for exam.

4-hour individual written school exam. The exam is graded by one internal examiner and one external examiner using a grading system ranging from A-F, where F is failure to pass the exam.


Date for examination

Written exam 11.12.2017

The date for the exam can be changed. The final date will be announced at your faculty early in May and early in November.

Lectures Autumn 2017
Første gang:se timeplan på nett
Forelesninger Harstad f.aman. Kjersti Karijord Smørvik