Skriv ut Lukk vindu


 

Høst 2017

BED-2136 Experience Development - 10 stp


The course is administrated by

Faculty of Biosciences, Fisheries and Economics

Type of course

This course can be taken as a singular course.

Course contents

The experience society is upon us and consumers are more than ever engaged in experiences in all aspects of their private and professional life. The course in experience development gives an insight into this change in society, by recognizing experiences as an economic offering, being the essence of what consumers want, and furthermore providing potential for future economic growth. The relational aspect of experience development is key. Businesses worldwide also face a fundamental change in the ways that consumers interact with each other, and consumers now have a stronger voice. After attending this course student will have knowledge of the development of experiences and how co-creation of experiences are crucial in marketing.

Admission requirements

Higher Education Entrance Qualification. Application code 2199.

Objective of the course

Knowledge After completion of the course the candidate will:

 

Skills

After completion of the course the candidate will be able to:

General competence

After completion of the course the candidate will be able to:


Language of instruction

English

Teaching methods

Lectures, seminars and business visits.

Assessment

There will be a compulsory group/individual work consisting of a written part and an oral presentation in class. The assignment must be approved before students qualify for exam.

 

4-hour individual written school exam. The exam is graded by one internal examiner and one external examiner using a grading system ranging from A-F, where F is failure to pass the exam.


Date for examination

Written exam 04.12.2017

The date for the exam can be changed. The final date will be announced at your faculty early in May and early in November.


Recommended reading/syllabus

Literature will be announced at Learning management system at the beginning of term or may be obtained by contacting the campus bookstore Akademika Tromsø.
Lectures Autumn 2017
Første gang:se timeplan på nett