Høst 2017

ENG-1001 English for Business and Marketing - 10 stp

The course is administrated by

Institutt for språk og kultur

Type of course

The course is reserved for students in the Bachelor`s Degree Programme in Management, Innovation and Marketing.

Course overlap

ENG-1080 Business English 10 stp

Course contents

The main focus in this course is to develop the students' skills and proficiency in general and professional English and enable them to communicate well and more correctly in spoken and written contexts. Some of the topics may be closely tied to the syllabus in other courses in the Bachelor's Degree Programme in Leadership, Innovation and Market and will be used as basic material for acquisition of vocabulary and grammar exercises, in addition to the general development of knowledge in these fields.

Objective of the course

Knowledge:

When the students have passed the exam, they should:

know more correct English usage in different contexts
have knowledge of different aspects related to international management, international marketing and intercultural communication
have knowledge of specific terminology and expressions in these fields
have knowledge of formal aspects of various written types of document.

Skills:

At the end of this course, students:

should have improved their English both in writing and in speech in a variety of communicative contexts
will have the experience of holding a presentation in English in front of an audience and of taking part in discussions and meetings in English
should be able to present and discuss the topics dealt with on the syllabus in good spoken and written English
should be able to draw up and write certain types of formal documents in English, such as letters, e-mails, memos and reports
should have acquired more vocabulary and some specific terminology
will have the experience of translating some texts and terminology from Norwegian to English.

Language of instruction

Language of instruction and examination is English.

Teaching methods

The teaching will take place during the whole term, with certain teaching free periods when students are expected to study on their own. The lessons will consist of lectures, seminars, language and grammar exercises, prepared discussions, student presentations, group work/case studies, meetings and discussions.

Quality assurance:

The course undergoes a midterm evaluation or an end-of-term evaluation every third year.

Assessment

The following coursework requirements must be completed and approved in order to take the final exam:

2 written assignments (approx. 5 pages) + 1 oral presentation (6 -10 min). All written work is based on the following standard: Times New Roman, 12, 1,5, 2,5 cm.

Some tasks in the coursework requirements will be written in class.

The work requirements are assessed as approved/not approved.

Assessment method:

A 4-hour written school exam in Wiseflow. Performance in the course will be assessed on an A-F grades scale. Grades are A-E for passed and F for failed. A re-sit examination is offered in the event of an F grade.

The deadline to register for a re-sit examination is January 15th for the autumn semester and August 15th for the spring semester.

Date for examination

Written test 27.11.2017

The date for the exam can be changed. The final date will be announced at your faculty early in May and early in November.