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Vår 2017
BED-2035 Competitive Intelligence - 10 stp
The course is administrated by
Type of course
This course can be taken as a singular course.
The course requires the presence on the campus that provides instruction in the subject. The course is not suitable for students who can not attend lessons, group work and the like.
Before students take this course, students must have taken a course in marketing. Eg. BED-1004 Marketing.
Course contents
Application deadline
Applicants from Nordic countries:
1st December
Applicants from outside the Nordic countries:
1st of October
Admission requirements
Higher Education Entrance Qualification. Application code 2199.
Before students take this course, students must have taken a course in marketing. Eg. BED-1004 Marketing.
Objective of the course
Students who have successfully completed the course should have achieved the following learning outcomes:
Knowledge and comprehension:
- Basic knowledge of Competitive Intelligence (CI) and how it can make improve a companys competitive edge.
- Basic theoretical skills of the external marketing areas a company should monitor to gain a competitive edge.
Skills:
- Be able to define a company¿s Competitive Intelligence needs.
- Be able to carry out an analysis and make recommendations concerning a company¿s competition area.
Competence:
- Be able to convey knowledge of Competitive Inelligence and analyse a company¿s needs and set up a CI-system to improve the competitive force.
- Have sufficient knowledge to be able to function as a CI-consultant or perform middle manager tasks in a marketing organisation.
Language of instruction
Teaching methods
Assessment
Date for examination
The date for the exam can be changed. The final date will be announced at your faculty early in May and early in November.