Skriv ut | Lukk vindu |
Vår 2015
AAT-1002 Experience, Marketing and Sales - 20 stp
The course is administrated by
Type of course
Course contents
General value basis
- The course will relate marketing, sales and experience themes to the value basis of respect and consideration for nature and culture.
Marketing
- Traditional marketing functions: the P¿s
- Market segmentation
- Consumer behavior; AIDA (Attention-Interest-Desire-Action)
- Tourism consumption
Experiences
- Production and consumption
- Types and levels of experiences
- The psychological basis for experiences
- Settings: indoors and outdoors
- Environmental psychology
- Experience production and design: elements and processes
- Experience and service: storytelling, hospitality and guiding
- Experience production and guest knowledge: markets and marketing
- The experience economy ideology
- Experience products and producers: visits/presentations and an analysis of production connected to content themes
Sales
- Sales channels
- B2C, B2B, agents, workshops, etc.
- Internet
Value-based pricing
Application deadline
Applicants from Nordic countries: 1 June for the autumn semester and 1 December for the spring semester.
Applicants from outside the Nordic countries: 1 October for the spring semester and 15 April for the autumn semester.
Admission requirements
Admission requirements:
Applicants from Nordic countries: Generell studiekompetanse.
International applicants: Higher Education Entrance Qualification and certified language requirements in English.
A list of the requirements for the Higher Education Entrance Qualification in Norway can be found on the Norwegian Agency for Quality Assurance in Education website - nokut.no
Application code: 9199 (Nordic countries)
Objective of the course
Knowledge
The candidate will gain knowledge of:
- basic concepts, models and theories relating to marketing and sales, particularly relationship marketing; and
- basic concepts, models and theories of experience production.
Skills/abilities
The candidate will:
- be able to analyze experience products and suggest changes/improvements to existing products;
- be able to develop a presentation, a brochure or an Internet presentation of an experience product; and
- be able to communicate with relevant stakeholders.
Competence
The candidate will:
- contribute in processes concerning the development of profitable experience products, marketing and sales, etc.; and contribute with a critical and reflective view of development with regard to sustainability of nature and culture, and the economic viability of destinations.
Language of instruction
Teaching methods
- Weekly lectures, seminars, student presentations
- Individual/ group
- Practical training, e.g. roleplay
- Industry visits, guest lectures, etc.
Assessment
Coursework:
- Two individual written assignments/reports
- One group presentation/report
70% attendance is required in order to take the exam.
Exam:
- Individual school exam. Duration: 4hours, 40%.
- Individual written home exam. Duration: 14days, 60%.
Grading: scale A ¿ F with F for failed
A re-sit exam will be arranged for this course
Date for examination
The date for the exam can be changed. The final date will be announced at your faculty early in May and early in November.