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Vår 2015

AAT-1002 Experience, Marketing and Sales - 20 stp


The course is administrated by

Institutt for reiseliv og nordlige studier

Type of course

This course can be taken as singular course.

Course contents

General value basis

Marketing

Experiences

Sales

Value-based pricing


Application deadline

Applicants from Nordic countries: 1 June for the autumn semester and 1 December for the spring semester.

Applicants from outside the Nordic countries: 1 October for the spring semester and 15 April for the autumn semester.


Admission requirements

Admission requirements:
Applicants from Nordic countries: Generell studiekompetanse.

International applicants: Higher Education Entrance Qualification and certified language requirements in English.

A list of the requirements for the Higher Education Entrance Qualification in Norway can be found on the Norwegian Agency for Quality Assurance in Education website - nokut.no

Application code: 9199 (Nordic countries)


Objective of the course

Knowledge

The candidate will gain knowledge of:

Skills/abilities

The candidate will:

Competence

The candidate will:


Language of instruction

English

Teaching methods

Lectures:
- Weekly lectures, seminars, student presentations
- Individual/ group
- Practical training, e.g. roleplay
- Industry visits, guest lectures, etc.

Assessment

Coursework:
- Two individual written assignments/reports
- One group presentation/report

70% attendance is required in order to take the exam.

Exam:
- Individual school exam. Duration: 4hours, 40%.
- Individual written home exam. Duration: 14days, 60%.

Grading: scale A ¿ F with F for failed

A re-sit exam will be arranged for this course


Date for examination

Written school exam 19.02.2015

The date for the exam can be changed. The final date will be announced at your faculty early in May and early in November.