spring 2022
REI-1002 Experience, Marketing and Sales - 20 ECTS

Last changed 19.01.2022

Application deadline

Applicants from Nordic countries: 1 June for the autumn semester

Type of course

The course is mandatory for the achievement of BA in Arctic Adventure Tourism. This course is not open for exchange students.

Admission requirements

Admission requirements:

Nordic applicants: Generell studiekompetanse. Admission procedures for foreign applicants, please read: https://en.uit.no/education/art?p_document_id=351800

Admission code: 9199

Course overlap

AAT-1002 Experience, Marketing and Sales 20 stp

Course content

The course will focus on central elements of the core product in adventure tourism. It provides a balanced perspective of marketing and sales processes in relation to this specific industry. The knowledge will be gained through practical training with businesses and theoretical classroom activity.

Objectives of the course


The candidate

  • has an overview of basic consepts, models and theories of experience production, marketing and sales.


The candidate:

  • Is able to analyze and develop experience products.
  • Can develop pricing and marketing strategies for adventure experiences.
  • Is able to develop presentations of experience products for different communication channels.
  • Is able to communicate and cooperate with relevant stakeholders.

General competence

The candidate

  • can contribute with critical and reflective views regarding development of experience products, related to sustainability of nature and culture, and the economic viability of destinations

Language of instruction


Teaching methods

  • Lectures
  • Seminars
  • Oral presentations, individual and in team
  • Test Labs with businesses, industry visits and/or excursions

 All courses will be evaluated in accordance with the quality systems of UiT.



- One individual written assignment

- One group assignment, including an oral presentation

- 70% attendance in all student activities and lectures is required in order to take the exam.

Required attendance and assignments must be approved in order to take the exam.


- Individual written home exam. Duration: 5 days.

The written exam, presentations and assignments must be completed in English.

Grading: scale A  to E for passed exam, F for failed.

A re-sit exam will be arranged for this course in case of F.

  • About the course
  • Campus: Alta |
  • ECTS: 20
  • Course code: REI-1002