Application deadline

Type of course

Admission requirements

Admission requirements:

Nordic applicants: Generell studiekompetanse. Admission procedures for foreign applicants, please read: https://en.uit.no/education/art?p_document_id=351800

Admission code: 9199

Course content

Objectives of the course

Knowledge

The candidate

• has an overview of basic consepts, models and theories of experience production, marketing and sales.

Skills

The candidate:

• Is able to analyze and develop experience products.
• Can develop pricing and marketing strategies for adventure experiences.
• Is able to develop presentations of experience products for different communication channels.
• Is able to communicate and cooperate with relevant stakeholders.

General competence

The candidate

• can contribute with critical and reflective views regarding development of experience products, related to sustainability of nature and culture, and the economic viability of destinations

Language of instruction

Teaching methods

• Lectures
• Seminars
• Oral presentations, individual and in team
• Test Labs with businesses, industry visits and/or excursions

 All courses will be evaluated in accordance with the quality systems of UiT.

Assessment

Coursework:

- One individual written assignment

- One group assignment, including an oral presentation

- 70% attendance in all student activities and lectures is required in order to take the exam.

Required attendance and assignments must be approved in order to take the exam.

Exam:

- Individual written home exam. Duration: 14 days.

The written exam, presentations and assignments must be completed in English.

Grading: scale A  to E for passed exam, F for failed.

A re-sit exam will be arranged for this course in case of F.

Recommended reading/syllabus