autumn 2020
REI-3005 Tourism Marketing - 10 ECTS

Sist endret: 24.09.2020

Application deadline

Applicants from Nordic countries: 1 June for the autumn semester and 1 December for the spring semester.

Exchange students and Fulbright students: 1 October for the spring semester and 15 April for the autumn semester.


Type of course

This course is mandatory for the achievement of a Master of Tourism Studies degree. It is open for other students with a Bachelor's degree.

Admission requirements

Applicants must have a bachelor's degree (180 ECTS), or an equivalent qualification, with a minimum of 80 ECTS within tourism, out-door recreation, event studies, marketing and communication, social sciences, humanities or education.

International applicants who hold a bachelor's degree or equicalent issued in Europe, Canada, USA, Australia and New Zealand: An average grade C is a minimum requirement.

International applicants who hold a bachelor's degree or equivalent issued in countries other than the above mentioned region/countries: An average grade B is a minimum requirement in addition to fulfilling formal admission requirements for Master's level entry.

Non-EU applicants need to have a Higher Education Entrance Qualification from their home countries and certified fulfilment of English language requirements.

Application code: 9731 (nordic applicants)


Course content

This course gives theoretical insight into the history and state of the art of marketing. It also focuses on the profitability of travel and tourism enterprises regarding factors of influence; it discusses the content and implementation of market orientation, as well as the impact of relationships and networks on marketing and regional branding within travel and tourism.

Objectives of the course

Students should obtain the following learning outcomes:

Knowledge: the student should have

  • a thorough knowledge of seminal and contemporary marketing theories and their impact on society to support the understanding of tourism objectives
  • an in-depth knowledge of how marketing theories have developed and responded to market and societal changes and how these changes have challenged tourism enterprises
  • an in-depth knowledge of how key marketing issues can support sustainable and responsible tourism development
  • an in-depth knowledge of how marketing issues can impact tourism enterprises and their marketing efforts
  • an in-depth knowledge of how marketing innovation in tourism enterprises can impact sustainable an responsible nature and heritage tourism

Skills: the student should be able to

  • relate critically to different sources of market and marketing information
  • analyze and relate critically to marketing research literature, its theoretical positions and challenges
  • analyze existing marketing theories and apply them in an independent work for problem solving
  • identify and carry out marketing activities that will increase service value creation

Competence: the student should be able to

  • critically reflect on the significance of marketing for tourists, enterprises, the tourist industry, and society
  • apply theoretical reasoning in tourism marketing
  • contribute to increased systematic and analytic market understanding among tourism enterprises and to market innovations

- knowledge of marketing, both as a subject and function - knowledge of how marketing has developed as a discipline - knowledge of how key issues affect corporate marketing - knowledge of how market-orientation, networks and relations impact tourism companies' marketing efforts - knowledge of how emerging issues in marketing can enhance the understanding of tourism industry 

Skills:  - convey a critical approach to corporate marketing  - identify and implement activities that will increase tourism companies' degree of market orientation - conduct an independent, limited research project under supervision - convey a certain amount of scientific knowledge in written and oral form.

General competence:  - keep track of the literary sources and major publications in the field - reflect critically on the significance of marketing for businesses, tourism, and community and how market and social challenges have influenced marketing - apply theoretical reasoning in travel and tourism marketing - contribute to increased systematic and scientific thinking in company marketing  - contribute to new thinking in innovation processes related to travel and tourism marketing


Language of instruction

English 

Teaching methods

Lectures will be given in an intensive mode (classes given in blocks) in autumn semester only. The students are expected to work 280 hours.

Teaching will consist of seven lectures (3x45 min), which include student involvement in classroom discussions, group and individual tasks. The students, alone or in smaller groups, will give one oral presentation and one set of feedback on another student's presentation.

 

The course will be evaluated in accordance with the quality systems of UiT - The Arctic University of Norway.


Assessment

Coursework: the following coursework requirements must be completed and approved in order to take the final exam

  • a portfolio of three mandatory written home assignments (one for each block)
  • 70% attendance in the lectures

Exam: the exam will consist of

  • a home exam paper
    • length requirement: between 2800 and 3100 words, excluding the list of references
    • style: Times New Roman font size 12, 1.5 line spacing, 3.5 centimetres margins, and the inclusion of page numbers

The exam will be assessed on an A-F grades scale. Grades A-E for passed and F for failed.

A re-sit exam will be arranged for this course.


Schedule

  • Om emnet
  • Studiested: Alta |
  • Studiepoeng: 10
  • Emnekode: REI-3005