autumn 2018

REI-1002 Experience, Marketing and Sales - 20 stp

Sist endret: 15.10.2018

The course is administrated by

Faculty of Humanities, Social Sciences and Education


Alta |

Type of course

The course is mandatory for the achievement of BA AAT and the "One year program" in Arctic Adventure Tourism. Open for all other students (not exchange students), but the number of students is limited to 40 and the tourism students will be prioritized.

Admission requirements

Admission requirements Applicants from Nordic countries: Generell studiekompetanse.

International applicants: Higher Education Entrance Qualification and certified language requirements in English.

A list of the requirements for the Higher Education Entrance Qualification in Norway can be found on the Norwegian Agency for Quality Assurance in Education website -

Application code: 9199 (Nordic countries).

Course contents

The course will focus on central elements of the core product in adventure tourism. It provides a balanced perspective of marketing and sales processes in relation to this specific industry. The knowledge will be gained through practical training with businesses and theoretical classroom activity.

Objective of the course


The candidate

  • has an overview of basic consepts, models and theories of experience production, marketing and sales.


The candidate

  • is able to analyse and develop experience products
  • can develop pricing and marketing strategies for adventure experiences
  • is able to develop presentations of experience products for different communication channels
  • is able to communicate and cooperate with relevant stakeholders

General competence

The candidate

  • can contribute with critical and reflective views regarding development of experience products, related to sustainability of nature and culture, and the economic viability of destinations

Language of instruction


Teaching methods

- Lectures - Seminars - Oral presentations, individual and in team - Test Labs with businesses, industry visits and/or excursions



- One individual written assignment

- One group assignment, including an oral presentation

- 70% attendance in all student activities and lectures is required in order to take the exam.

Required attendance and assignments must be approved in order to take the exam.


- Individual written home exam. Duration: 14 days.

The written exam, presentations and assignments must be completed in English.

Grading: scale A  to E for passed exam, F for failed.

A re-sit exam will be arranged for this course in case of F.


Course overlap

AAT-1002 Experience, Marketing and Sales 20 stp
Lectures Autumn 2018
Lectures prof. Young-Sook Lee
Industry visits prof. Young-Sook Lee

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