autumn 2018
REI-1002 Experience, Marketing and Sales - 20 ECTS

Type of course

The course is mandatory for the achievement of BA AAT and the "One year program" in Arctic Adventure Tourism. Open for all other students (not exchange students), but the number of students is limited to 40 and the tourism students will be prioritized.

Admission requirements

Admission requirements Applicants from Nordic countries: Generell studiekompetanse.

International applicants: Higher Education Entrance Qualification and certified language requirements in English.

A list of the requirements for the Higher Education Entrance Qualification in Norway can be found on the Norwegian Agency for Quality Assurance in Education website - nokut.no

Application code: 9199 (Nordic countries).


Course overlap

If you pass the examination in this course, you will get an reduction in credits (as stated below), if you previously have passed the following courses:

AAT-1002 Experience, Marketing and Sales 20 stp

Course content

The course will focus on central elements of the core product in adventure tourism. It provides a balanced perspective of marketing and sales processes in relation to this specific industry. The knowledge will be gained through practical training with businesses and theoretical classroom activity.

Objectives of the course

Knowledge

The candidate

  • has an overview of basic consepts, models and theories of experience production, marketing and sales.

Skills

The candidate

  • is able to analyse and develop experience products
  • can develop pricing and marketing strategies for adventure experiences
  • is able to develop presentations of experience products for different communication channels
  • is able to communicate and cooperate with relevant stakeholders

General competence

The candidate

  • can contribute with critical and reflective views regarding development of experience products, related to sustainability of nature and culture, and the economic viability of destinations


Language of instruction and examination

English

Teaching methods

- Lectures - Seminars - Oral presentations, individual and in team - Test Labs with businesses, industry visits and/or excursions

Assessment

Coursework:

- One individual written assignment

- One group assignment, including an oral presentation

- 70% attendance in all student activities and lectures is required in order to take the exam.

Required attendance and assignments must be approved in order to take the exam.

Exam:

- Individual written home exam. Duration: 14 days.

The written exam, presentations and assignments must be completed in English.

Grading: scale A  to E for passed exam, F for failed.

A re-sit exam will be arranged for this course in case of F.


Error rendering component

  • About the course
  • Campus: Alta |
  • ECTS: 20
  • Course code: REI-1002
  • Tidligere år og semester for dette emnet