spring 2018
REI-3005 Travel and Tourism Marketing - 10 ECTS
Admission requirements
Applicants must have a Bachelor´s Degree in tourism, social science or humanities which includes at least 80 credits that are considered to be relevant for this study.
All applicants must document a minimum grade of C from the undergraduate degree.
As a minimum applicants need to have a Higher Education Entrance Qualification from their home countries and certified language requirements in English. For students from non-English speaking countries, an English language test is usually also required.
Application code: 9371 (nordic applicants).
Course content
This course gives theoretical insight into the history and state of the art of marketing. It also focuses on the profitability of travel and tourism enterprises regarding factors of influence; it discusses the content and implementation of market orientation, as well as the impact of relationships and networks on marketing and regional branding within travel and tourism.Objectives of the course
Knowledge: - knowledge of marketing, both as a subject and function - knowledge of how the development of marketing has reflected market and social challenges that tourism companies have faced - knowledge of how key issues affect corporate marketing - knowledge of how to develop and implement a market-oriented culture within tourism companies - knowledge of how networks and relations impact tourism companies' marketing efforts
Skills: - convey a critical approach to corporate marketing - identify and implement activities that will increase tourism companies' degree of market orientation - conduct an independent, limited research project under supervision - convey a certain amount of scientific knowledge in written and oral form.
General competence: - keep track of the literary sources and major publications in the field - reflect critically on the significance of marketing for the business, tourism, and community - apply theoretical reasoning in travel and tourism marketing - contribute to increased systematic and scientific thinking in company marketing - contribute to new thinking in innovation processes related to travel and tourism marketing
Error rendering component
- About the course
- Campus: Alta |
- ECTS: 10
- Course code: REI-3005
- Responsible unit
- Institutt for reiseliv og nordlige studier
- Tidligere år og semester for dette emnet