spring 2016
MDA-1002 Social Media and Communication - 10 ECTS

Application deadline

Applicants from Nordic countries: 1 June for the autumn semester and 1 December for the spring semester.

Exchange students and Fulbright students: 1 October for the spring semester and 15 April for the autumn semester. 


Type of course

Course can be taken as single course

Admission requirements

Admission requirements:
Nordic applicants: Generell studiekompetanse

International applicants: Higher Education Entrance Qualification and certified language requirements in English.

A list of the requirements for the Higher Education Entrance Qualification in Norway can be found on the web site from the Norwegian Agency for Quality Assurance in Education (NOKUT). For language requirements we refer to NOKUT's GSU-list.

Admission code: 9199 (Nordic applicants).


Course content

To give an introduction to social media and new technologies, with an emphasis on understanding and using social media and networked user-generated content for different communication purposes.

Objectives of the course

Knowledge

The student has:

  • Basic knowledge of social networking sites' role and potential in marketing
  • Basic knowledge of how social networking sites affect us. Why do we use them? How do we (re)present ourselves? Is privacy possible? How does information spread?
  • Basic knowledge of copyright and fair use laws and regulations with an emphasis on the Internet

Skills

The student is able to:

  • Make use of different channels of media for strategic communication purposes
  • Evaluate a simple publishing contract with regards to basic legal matters and is able to register his/her own material as copyrighted.

General Competence

The student is able to:

  • Understand and facilitate various media for communication purposes.
  • Discuss the importance of managing copyrights and fair use in creative businesses.

Language of instruction and examination

English

Teaching methods

Mainly lectures, following a weekly time schedule.

Individual work, including obligatory assignments.

Teamwork, including obligatory assignments.


Assessment

Minor oral presentations and written assignments must be approved before final examination can take place. 70% attendance is required in order to take the exam.

Individual home exam. Duration: 5 days. 

Grades A - F. E i lowest passing grade. F is failure.

Possibility of re-sit exam in case of F.


Error rendering component

  • About the course
  • Campus: Alta |
  • ECTS: 10
  • Course code: MDA-1002
  • Tidligere år og semester for dette emnet