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spring 2019

BED-2035 Competitive Intelligence - 10 ECTS

Sist endret: 20.03.2020

The course is provided by

Faculty of Biosciences, Fisheries and Economics


Tromsø |

Application deadline

Applicants from Nordic countries:

1st December

Applicants from outside the Nordic countries:

1st of October

Type of course

This course can be taken as a singular course.

The course requires the presence on the campus that provides instruction in the subject. The course is not suitable for students who can not attend lessons, group work and the like.

Before students take this course, students must have taken a course in marketing. Eg. BED-1004 Marketing.

Admission requirements

Higher Education Entrance Qualification. Application code 2199.

Before students take this course, students must have taken a course in marketing. Eg. BED-1004 Marketing.

Course content

This course provides an introduction to an organizations external environment, and how one should monitor and analyze it to gain future competitive advantages that would benefit a company.

Objectives of the course

Students who have successfully completed the course should have achieved the following learning outcomes:

Knowledge and comprehension:

  • Basic knowledge of Competitive Intelligence (CI) and how it can make improve a companys competitive edge.
  • Basic theoretical skills of the external marketing areas a company should monitor to gain a competitive edge.


  • Be able to define a company¿s Competitive Intelligence needs.
  • Be able to carry out an analysis and make recommendations concerning a company¿s competition area.




  • Be able to convey knowledge of Competitive Inelligence and analyse a company¿s needs and set up a CI-system to improve the competitive force.
  • Have sufficient knowledge to be able to function as a CI-consultant or perform middle manager tasks in a marketing organisation.

Language of instruction


Teaching methods

Some lectures, but mostly team work. The students are divided into teams that will solve relevant problems concerning the topic


Three mandatory tasks during the semester each counting 15 percent of the final grade (teamwork). A two hour written exam were the student turn in a written problem statement. Then a 24 hour home exam were the students answer their problem statement (counting 55 percent of final grade). A graded scale of five marks from A to E for pass and F for fail. There will be no re-sit exam for this course. Place of exam: Tromsø.

Language of examination is English.

Date for examination

Home exam (Based on the written problem statement) hand in date 13.06.2019

The date for the exam can be changed. The final date will be announced in the StudentWeb early in May and early in November.


Recommended reading/syllabus

Literature will be announced in Digital Study Plattform at the beginning of term or may be obtained by contacting the bookstore Akademika www.akademika.no