spring 2017
BED-3029 Idea Evaluation and Strategy - 10 ECTS

Sist endret: 28.03.2017

Type of course

This course is for the Master's Degree Program in Business Creation and Entrepreneurship and Mastergradsprogram i Ledelse, innovasjon og marked only. This course can not be taken as a singular course

Course content

The course is divided into two sections:

The first section gives a general overview of idea evaluation, understanding and determining the important assets and features of a specific idea or project, and the clarification of the ownership structure surrounding the idea or project.

The second section deals with strategies for evaluating ideas and exploring their commercial feasibility and preparing for competitive strategies in the market. The section also gives training in how to use early-stage analysis of technological, competitive and market opportunities.

Objectives of the course

Students who have successfully completed the course have achieved the following learning outcomes:


The candidate

  • has knowledge on concepts and methodology within the field of idea evaluation
  • knows the important role of idea evaluations in connection with commercialisation of competence based ideas



The candidate

  • is able to apply the knowledge on a specific idea, and implement idea evaluation by the use of the learned methodology
  • is able to communicate and present the idea evaluation including scientific communication
  • is able to work in teams with the different phases of an idea evaluation



General knowledge

The candidate

  • is able to use his/her knowledge and skilss for implementing an analysis, evaluation and presentation of a business idea
  • is able to communicate the results of the process in a clear and professional way
  • is able to perform an assessment of the potential and challenges for business ideas

Language of instruction


Teaching methods

Lectures, seminars and group based work. The students need to be present at campus, and participate in lectures and possibly group-work.


Group based paper with presentation, and oral examination. A graded scale of five marks from A to E for pass and F for fail.

There will not be arranged a re-sit exam for this course.

Place of exam: Tromsø


Recommended reading/syllabus

Literature will be announced in Fronter at the beginning of term or may be obtained by contacting the campus bookstore Akademika Tromsø.
  • Om emnet
  • Studiested: Tromsø |
  • Studiepoeng: 10
  • Emnekode: BED-3029