The course is divided into two sections:
The first section gives a general overview of idea evaluation, understanding and determining the important assets and features of a specific idea or project, and the clarification of the ownership structure surrounding the idea or project.
The second section deals with strategies for evaluating ideas and exploring their commercial feasibility and preparing for competitive strategies in the market. The section also gives training in how to use early-stage analysis of technological, competitive and market opportunities.
Students who have successfully completed the course have achieved the following learning outcomes: