Research Communication and the use of Social Media

Audun Farbrot is Head of Science Communication at BI Norwegian Business School and the author of “Sosiale medier for forskere” and “Forskningskommunikasjon”, two handbooks in Science Communication for researchers (in Norwegian). He has (together with professor Linda Lai) published the article “What makes you click? The effect of question headlines on readership in computer-mediated communication” in the scientific journal Social Influence. Farbrot is also a Board Member of the online news service forskning.no. Forskning.no is the publisher of ScienceNordic.com, an English-language source for science news from the Nordic countries.

Audun Farbrot. Foto: Torbjørn Brovold

Farbrot joined BI in 2003, after working as a staff writer at one of Norway`s leading business magazines, Økonomisk Rapport, for more than ten years covering business, management and lifestyle. He has also worked as a journalist for the daily newspaper Aftenposten and the business magazine Dine Penger.

Farbrot holds a Master of General Business degree (Siviløkonom) from BI Norwegian Business School and an Executive Master of Management degree (2012) from BI Norwegian Business School with study programs in communications, multimedia management and social influence in organizations.

This lecture is offered in cooperation between UiT The Arctic University of Norway and The Norwegian Communication Association, North-Norway.