Municipality Branding

The full title of the project is "The challenges of building trust: Reputation and brand management in municipalities" and the primary objective is to increase current knowledge on reputation and brand management in Norwegian municipalities.

 The project is headed by Professor Hilde Bjørnå at ISS.

 

Read about the project in Norwegian.

CALL FOR MANUSCRIPTS: Scandinavian Journal of Public Administration - Special Issue. Dead-line for submission: March 31st 2014

 

Norwegian municipalities have become the arena for various activities related to reputation and brand management. This project sets out to study these activities in detail. As very limited research exists, this project will fill a number of empirical and theoretical gaps.

The purposes are to determine how reputation and brand management initatives unfold internally, how they are manifested externally, and to identify their effects. Using a combination of qualitative and quantitative approaches, the proposed project focuses on central issues such as the politics of branding, formalization and control, the content of self-presentation, differentiation issues, symbolic aspects, the revitalizing potential for local democracy, and the implications for governance and policy.

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Ansvarlig for prosjektet: Hilde Bjørnå

Municipality Branding 
is a research project at the
Faculty of Humanities, Social Sciences and Education.

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