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Anders Hauge Wien

Førsteamanuensis
Handelshøgskolen ved UiT i Tromsø

Stillingsbeskrivelse:

Forsker på og underviser i markedsføring




Forskningsinteresser

  • Consumer behaviour
  • Marketing communication
  • Marketing strategy
  • Social media / interactive marketing

Undervisning

  • BED-2027 - Markedsføring i sosiale medier (fagansvarlig) 
  • BED-3033 - Markedskommunikasjon og merkevarestrategier
  • BED-3003 - Analyse av konsumentmarkeder 
  • BED-3011 - Forskningsdesign og metodevalg  

Arbeider i CRIStin


  • Tafesse, Wondwesen; Wien, Anders Hauge. A framework for categorizing social media posts. Cogent Business & Management 2017; Volum 4: 1284390 (1). ISSN 2331-1975.s 1 - 22.s doi: 10.1080/23311975.2017.1284390.

  • Wien, Anders Hauge; Olsen, Svein Ottar. Producing word of mouth ? a matter of self-confidence? Investigating a dual effect of consumer self-confidence on WOM. Australasian Marketing Journal 2017; Volum 25 (1). ISSN 1441-3582.s 38 - 45.s doi: 10.1016/j.ausmj.2017.01.005.

  • Altintzoglou, Themistoklis; Heide, Morten; Wien, Anders Hauge; Honkanen, Pirjo. Traditional Sushi for Modern Consumers: A Comparison Between Sushi Consumption Behavior in Japan and Norway. Journal of Food Products Marketing 2016; Volum 22 (6). ISSN 1045-4446.s 717 - 732.s doi: 10.1080/10454446.2015.1121434.

  • Wien, Anders Hauge; Olsen, Svein Ottar. Understanding the relationship between individualism and word of mouth: A self-enhancement explanation. Psychology & Marketing 2014; Volum 31 (6). ISSN 0742-6046.s 416 - 425.s doi: 10.1002/mar.20704.

  • Colliander, Jonas; Wien, Anders Hauge. Trash talk rebuffed: consumers' defense of companies criticized in online communities. European Journal of Marketing 2013; Volum 47 (10). ISSN 0309-0566.s 1733 - 1757.s doi: 10.1108/EJM-04-2011-0191.

  • Wien, Anders Hauge; Olsen, Svein Ottar. Evaluation context's role in driving positive word-of-mouth intentions. Journal of Consumer Behaviour 2012; Volum 11 (6). ISSN 1472-0817.s 504 - 513.s doi: 10.1002/cb.1402.

  • Wien, Anders Hauge; Skallerud, kÅre; Olsen, Svein Ottar. Moral and ethical issues in time use in meal preparation: Convenience, health, and family identity. EMAC 2016 2016-05-24 - 2016-05-27 2016.

  • Altintzoglou, Themistoklis; Heide, Morten; Wien, Anders Hauge; Honkanen, Pirjo. Traditional sushi for modern consumers; a comparison between sushi consumption behaviour in Japan and Norway. International Food Marketing Research Symposium 2015-06-19 - 2015-06-20 2015.

  • Altintzoglou, Themistoklis; Heide, Morten; Wien, Anders Hauge; Honkanen, Pirjo. Traditional sushi for modern consumers; a comparison between sushi consumption behaviour in Japan and Norway. 2nd Norwegian Food Market Research Conference 2015-11-04 - 2015-11-05 2015.

  • Altintzoglou, Themistoklis; Heide, Morten; Honkanen, Pirjo; Wien, Anders Hauge. Motives that Drive Food Choice in France and Japan. International Food Marketing Research Symposium 2013-06-20 - 2013-06-21 2013.

  • Heide, Morten; Altintzoglou, Themistoklis; Honkanen, Pirjo; Wien, Anders Hauge. A segmentation of French sushi consumers based on eating situation. International Food Marketing Research Symposium 2013-06-20 - 2013-06-21 2013.

  • Wien, Anders Hauge. Social media marketing. Kveldsseminar på instituttet med inviterte gjester 2012-02-15 - 2012-02-15 2012.

  • Wien, Anders Hauge. Innføring i sosial media markedsføring. Innvandringsseminar - Inviterer deg til deltakelse 2012-09-21 - 2012-09-21 2012.

  • Wien, Anders Hauge. Strategisk bruk av sosiale medier. Econa kveldsseminar 2012-09-27 - 2012-09-27 2012.

  • Wien, Anders Hauge; Solhaug, randi merete. Verdifull vareprat på sosiale medier. 2012.

  • Wien, Anders Hauge. Verdifull vareprat på sosiale medier. 2012.

  • Wien, Anders Hauge. Worthwhile word-of-mouth on social media. 2012.

  • Wien, Anders Hauge. Merkeambassadører - Ditt sikreste kort i sosiale medier. Dybde. Et magasin for Handelshøgskolen i Tromsø 2012.

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