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Olsen, Svein Ottar

Professor
Handelshøgskolen ved UiT i Tromsø




Forskningsinteresser

RESEARCH INTERESTS                      

Social Psychology (Attitude Strength – Attitude-behaviour models / measurement)

Consumer Behaviour (Perceived Quality/Satisfaction/Loyalty/Branding)

International Marketing (Country-of-Origin research/Country Image)

Product Development (Product testing – perceived quality/satisfaction)

Generic - Commodity Marketing / co-branding (different aspects)

Research Methods (Survey research/Attitude measurement/Context Effects/SEM-LISREL)

Food Choice and (Sea)Food Consumption Behaviour (different aspects)

CV

Se vedlegg

Biografiske data

WORK AND RESEARCH EXPERIENCE

2001–present         Professor, Marketing, Tromsø University Business School

1997– 2001           Associate Professor, Marketing, The Norwegian College of Fishery Science

1997–present         Principal Researcher II (Fiskeriforskning, Tromsø)

1985–1997            Principal Researcher (Marketing), Fiskeriforskning, Tromsø

1982–1985            Research Fellow (Marketing), Norwegian School of Economics and Business Administration (NHH), Bergen

1979–1982            Researcher (Accounting), Institute of Fishery Technology Research (FTFI), Tromsø

Andre publikasjoner

Selected publications in international referee journals

 Olsen, Svein Ottar (2001). Consumer involvement in seafood as family meals in Norway: an application of the expectancy-value approach, Appetite, 36 (2), 173-186.

Olsen, Svein Ottar & Olson, Ulf (2002a). The Effect of Alternative Multientity Scaling Formats on the Consistency of Country-of-Origin Attitudes. Journal of International Business Studies, 33 (1), 149-67.

Olsen, Svein Ottar (2002b). Comparative Evaluation and the Relationship Among Quality Performance, Customer Satisfaction and Repurchase Loyalty. Journal of the Academy of Marketing Science. 30 (3), 24-249.

Toften, Kjell & Olsen, Svein Ottar (2004). The Relationship Between Quality, Cost, Value, and Use of Export Market Information. Journal of International Marketing,12 (2), 104-131.

Olsen, Svein Ottar, Wilcox, James & Olsson, Ulf (2005). Consequences of Ambivalence on Satisfaction and Loyalty. Psychology & Marketing, 22 (3), 247-269.

Olsen, Svein Ottar (2007). Repurchase loyalty: The role of involvement and satisfaction. Psychology & Marketing, 24 (4), 315-341.

Olsen, Svein Ottar, Scholderer, Joachim, Brunsø, Karen, & Verbeke, Wim (2007). Exploring the relationship between convenience and fish consumption: A cross-cultural study. Appetite, 49 (1), 84-91.

Olsen, Svein Ottar & Ruiz, Salvador (2008). Adolescents influence in family meal decisions. Appetite, 51, 646-653.

Olsen, Svein Ottar, Prebensen, Nina & Larsen, Thomas A. (2009). Including ambivalence as a basis for benefit segmentation: a study of convenience food in Norway. European Journal of Marketing, 43 (5/6), 762-783.

Tudoran, Alina, Olsen, Svein Ottar & Dopico, Domingo C. (2009). The effect of benefit information on consumers’ health value, attitudes and intentions. Appetite,52, 568-579.

Olsen, Svein Ottar & Grunert, Klaus (2010). The role of satisfaction, norms and conflict in families eating behaviour. European Journal of Marketing, 44 (7/8), 1165-1181.

Tuu, Ho Huy, Olsen, Svein Ottar & Linh, P. T. T. (2011). The moderator effect of perceived risk, objective knowledge and certainty in the satisfaction-loyalty relationship. Journal of Consumer Marketing, 28 (5), 363-375.

Olsen Svein Ottar & Skallerud, Kåre. (2011). Retail attributes’ differential effects on utilitarian versus hedonic shopping value. Journal of Consumer Marketing, 28 (7), 532-539.

Tuu, Ho Huy & Olsen, Svein Ottar (2012). Certainty, risk and knowledge in the satisfaction-purchase intention relationship in a new product experiment. Asia Pacific Journal of Marketing & Logistic, 24 (1), 78-101.

Honkanen, Pirjo, Olsen, Svein Ottar, Verplanken, Bas & Tuu, Ho Huu. (2012). Reflective and impulsive influence on unhealthy snacking: the moderating effects of food related self-control. Appetite, 58, 616-522.

Tudoran, Alina, Olsen, Svein Ottar & Dopico, Domingo C. (2012). Satisfaction strength and intention to purchase a new product. Journal of Consumer Behaviour,11, 391-405.

Wien, Anders Hauge & Olsen, Svein Ottar (2012). Evaluation context’s role in driving positive word-of-mouth intentions. Journal of Consumer Behaviour, 11, 504-513.

Olsen, Svein Ottar & Huynh, Thi Xuan Mai (2013).  Consumer participation: the case of home meal preperation.  Psychology & Marketing, 30 (1), 1-11.

Olsen, Svein Ottar, Tudoran, Alina, Verbeke, W & Brunsø, K. (2013). Extending the prevalent consumer loyalty modelling: The role of habit strength. European Journal of Marketing,47 (1/2), 303-323.

Cong, Le Chi, Olsen, Svein Ottar, & Tuu, Ho Huy (2013). The role of ambivalence, preference conflict and family identity in food choice. Food Quality and Preference, 28, 92-100.

Tuu, Ho Huy & Olsen, Svein Ottar (2013). Marketing barriers and export performance: A strategy categorization approach in the Vietnamese seafood industry. Asian Journal of Business Research, 3 (1), 66-81.

Tuu, Ho Huy & Olsen, Svein Ottar (2013a). Consideration set size, variety seeking and the satisfaction-repurchase loyalty relationship at a product category level. Asia Pacific Journal of Marketing and Logistics, 25 (4), 590-613.

Huynh, Thi Xuan Mai & Olsen, Svein Ottar (2014).  Consumer participation in virtual communities: the role of personal value and personality traits.  Journal of Marketing Communication (accepted).

Wien, Anders Hauge & Olsen, Svein Ottar (2014). Understanding the relationship between individualism and worth-of-moth: a self-enhancement explanation. Psychology & Marketing, 31 (6), 416-425.

Alm, Siril & Olsen, Svein Ottar (2014). Exploring seafood socialization in the kindergarten: An intervention’s influence on children’s attitudes. Young Consumers (accepted).

Alm, Siril & Olsen, Svein Ottar, Honkanen, Pirjo (2015). The role of family communication and parents’ feeding practices in children’s food preferences. Appetite (in press).

Olsen, Svein Ottar, Tuu, Ho Huy, Honkanen, Pirjo, & Verplanken, Bas (2014). Conscientiousness and (un)healthy eating. The role of impulsive eating and age in the consumption of daily main meals. Scandinavian Journal of Psychology (accepted).

 

 

 

Priser og utmerkelser

AWARDS

2009 Outstanding Paper Award: British Food Journal, Vol. 110 (8), 2008.

2010 Best Paper in Consumer Behaviour: ANZMAC 2010

2012 Emerald - Outstanding Paper - Highly Commended Award: Journal of Consumer Marketing

2014 Emerald Outstanding Paper Award – Asia Pacific Journal of Marketing and Logistics

2014 Forskningsprisen 2014 Fakultet for biovitenskap, fiskeri og økonomi

Arbeider i CRIStin


  • Moksness, Lars; Olsen, Svein Ottar. Trust versus perceived quality in scholarly publishing: A personality-attitude-intention approach. (fulltekst) College & Research Libraries 2018; Volum 79 (5). ISSN 0010-0870.s 671 - 684.s doi: 10.5860/crl.79.5.671.

  • Khoi, Nguyen Huu; Tuu, Ho Huy; Olsen, Svein Ottar. The role of perceived values in explaining Vietnamese consumers? attitude and intention to adopt mobile commerce. Asia Pacific Journal of Marketing and Logistics 2018; Volum 30 (4). ISSN 1355-5855.s 1112 - 1134.s doi: 10.1108/APJML-11-2017-0301.

  • Pozolotina, Tatiana; Olsen, Svein Ottar. Present and future temporal profiles and their relationship to health intentions and behaviors: A test on a Norwegian general population sample. Scandinavian Journal of Psychology 2018. ISSN 0036-5564.s 1 - 7.s doi: 10.1111/sjop.12500.

  • Heide, Morten; Olsen, Svein Ottar. The use of food quality and prestige-based benefits for consumer segmentation. British Food Journal 2018; Volum 120 (10). ISSN 0007-070X.s 2349 - 2363.s doi: 10.1108/BFJ-09-2017-0489.

  • Pozolotina, Tatiana; Olsen, Svein Ottar. Individual differences in time perspective, age, and smoking behavior: a test of two present versus future conceptualizations. Journal of Substance Use 2018; Volum 23 (2). ISSN 1465-9891.s 187 - 192.s doi: 10.1080/14659891.2017.1378741.

  • Heide, Morten; Olsen, Svein Ottar. Influence of packaging attributes on consumer evaluation of fresh cod. Food Quality and Preference 2017; Volum 60. ISSN 0950-3293.s 9 - 18.s doi: 10.1016/j.foodqual.2017.02.015.

  • Tuu, Ho Huy; Olsen, Svein Ottar; Cong, Le Chi. Patterns of Vietnamese buying behaviors on luxury branded products. Asia Pacific Journal of Marketing and Logistics 2017; Volum 29 (4). ISSN 1355-5855.s 778 - 795.s doi: 10.1108/APJML-07-2016-0134.

  • Tudoran, Ana Alina; Olsen, Svein Ottar. Analyzing the returns of the first transaction satisfaction on intention to purchase and willingness to pay: Evidence for new food products. Journal of Consumer Behaviour 2017; Volum 16 (4). ISSN 1472-0817.s 372 - 386.s doi: 10.1002/cb.1633.

  • Olsen, Svein Ottar; Tuu, Ho Huy. Time perspectives and convenience food consumption among teenagers in Vietnam: The dual role of hedonic and healthy eating values. Food Research International 2017; Volum 99. ISSN 0963-9969.s 98 - 105.s doi: 10.1016/j.foodres.2017.05.008.

  • Wien, Anders Hauge; Olsen, Svein Ottar. Producing word of mouth ? a matter of self-confidence? Investigating a dual effect of consumer self-confidence on WOM. Australasian Marketing Journal 2017; Volum 25 (1). ISSN 1441-3582.s 38 - 45.s doi: 10.1016/j.ausmj.2017.01.005.

  • Moksness, Lars; Olsen, Svein Ottar. Understanding researchers’ intention to publish in open access journals. Journal of Documentation 2017; Volum 73 (6). ISSN 0022-0418.s 1149 - 1166.s doi: 10.1108/JD-02-2017-0019.

  • Olsen, Svein Ottar; Tuu, Ho Huu; Grunert, Klaus G.. Attribute importance segmentation of Norwegian seafood consumers:The inclusion of salient packaging attributes. Appetite 2017; Volum 117. ISSN 0195-6663.s 214 - 223.s doi: 10.1016/j.appet.2017.06.028.

  • Alm, Siril; Olsen, Svein Ottar. Using photo interviews to explore children's food preferences. International Journal of Consumer Studies 2017; Volum 41 (3). ISSN 1470-6423.s 274 - 282.s doi: 10.1111/ijcs.12338.

  • Olsen, Svein Ottar; Tudoran, Ana Alina; Honkanen, Pirjo; Verplanken, Bas. Differences and Similarities between Impulse Buying and Variety Seeking: A Personality-based Perspective. Psychology & Marketing 2016; Volum 33 (1). ISSN 0742-6046.s 36 - 47.s doi: 10.1002/mar.20853.

  • Mai, Huynh Thi Xuan; Olsen, Svein Ottar. Consumer participation in self-production: The role of control mechanisms, convenience orientation, and moral obligation. Journal of Marketing Theory and Practice 2016; Volum 24 (2). ISSN 1069-6679.s 209 - 223.s doi: 10.1080/10696679.2016.1130554.

  • Audrezet, Alice; Olsen, Svein Ottar; Tudoran, Ana Alina. The GRID scale: a new tool for measuring service mixed satisfaction. Journal of Services Marketing 2016; Volum 30 (1). ISSN 0887-6045.s 29 - 47.s doi: 10.1108/JSM-01-2015-0060.

  • Alm, Siril; Olsen, Svein Ottar. Coping with Time Pressure and Stress: Consequences for Families’ Food Consumption. Journal of Consumer Policy 2016; Volum 40. ISSN 0168-7034.s 105 - 123.s doi: 10.1007/s10603-016-9329-5.

  • Alm, Siril; Olsen, Svein Ottar; Honkanen, Pirjo. The role of family communication and parents' feeding practices in children's food preferences. Appetite 2015; Volum 89. ISSN 0195-6663.s 112 - 121.s doi: 10.1016/j.appet.2015.02.002.

  • Tho, Nguyen Dinh; Trang, Nguyen Thi Mai; Olsen, Svein Ottar. Brand personality appeal, brand relationship quality and WOM transmission: a study of consumer markets in Vietnam. Asia Pacific Business Review 2015; Volum 22 (2). ISSN 1360-2381.s 307 - 324.s doi: 10.1080/13602381.2015.1076655.

  • Huynh, Thi Xuan Mai; Olsen, Svein Ottar. Personality, Personal Values, and Consumer Participation in Self-Production: The Case of Home Meal Preparation. Psychology & Marketing 2015; Volum 32 (7). ISSN 0742-6046.s 709 - 724.s doi: 10.1002/mar.20812.

  • Olsen, Svein Ottar; Tuu, Ho Huy; Honkanen, Pirjo; Verplanken, Bas. Conscientiousness and (un)healthy eating: The role of impulsive eating and age in the consumption of daily main meals. Scandinavian Journal of Psychology 2015; Volum 56 (4). ISSN 0036-5564.s 397 - 404.s doi: 10.1111/sjop.12220.

  • Mai, Huynh Thi Xuan; Olsen, Svein Ottar. Consumer participation in virtual communities: The role of personal values and personality. Journal of Marketing Communications 2015; Volum 21 (2). ISSN 1352-7266.s 144 - 164.s doi: 10.1080/13527266.2012.736086.

  • Alm, Siril; Olsen, Svein Ottar. Exploring seafood socialization in the kindergarten: An intervention’s influence on children’s attitudes. Young Consumers 2015; Volum 16 (1). ISSN 1747-3616.s 36 - 49.s doi: 10.1108/YC-11-2013-00414.

  • Wien, Anders Hauge; Olsen, Svein Ottar. Understanding the relationship between individualism and word of mouth: A self-enhancement explanation. Psychology & Marketing 2014; Volum 31 (6). ISSN 0742-6046.s 416 - 425.s doi: 10.1002/mar.20704.

  • Cong, Le Chi; Olsen, Svein Ottar; Tuu, Ho Huy. The roles of ambivalence, preference conflict and family identity: A study of food choice among Vietnamese consumers. Food Quality and Preference 2013; Volum 28 (1). ISSN 0950-3293.s 92 - 100.s doi: 10.1016/j.foodqual.2012.08.015.

  • Olsen, Svein Ottar; Tudoran, Alina. Satisfaction, loyalty and habit: An attitude-behavioural perspective. Pearson Education Academic Publisher 2013 ISBN 9781782735267.s 49 - 79.

  • Tuu, Ho Huy; Olsen, Svein Ottar. Consideration set size, variety seeking and the satisfaction-repurchase loyalty relationship at a product category level. Asia Pacific Journal of Marketing and Logistics 2013; Volum 25 (4). ISSN 1355-5855.s 590 - 613.s doi: 10.1108/APJML-09-2012-0102.

  • Tuu, Ho Huy; Olsen, Svein Ottar. Marketing Barriers and Export Performance: A Strategy Categorization Approach in the Vietnamese Seafood Industry. (data) Asian Journal of Business Research 2013; Volum 3 (1). ISSN 1178-8933.s 66 - 81.

  • Alm, Siril; Olsen, Svein Ottar. Informed consent in child research. (fulltekst) Økonomisk fiskeriforskning: Ledelse, marked, økonomi 2013; Volum 23 (1). ISSN 0803-6799.s 1 - 14.

  • Olsen, Svein Ottar; Tudoran, Ana Alina; Brunsø, Karen; Verbeke, Wim. Extending the prevalent consumer loyalty modelling: the role of habit strength. European Journal of Marketing 2013; Volum 47 (1-2). ISSN 0309-0566.s 303 - 323.s doi: 10.1108/03090561311285565.

  • Olsen, Svein Ottar; Mai, Huynh Thi Xuan. Consumer participation: the Ccse of home meal preperation. Psychology & Marketing 2013; Volum 30 (1). ISSN 0742-6046.s 1 - 11.s doi: 10.1002/mar.20584.

  • Tuu, Ho Huy; Olsen, Svein Ottar. Certainty, risk and knowledge in the satisfaction-purchase intention relationship in a new product experiment. Asia Pacific Journal of Marketing and Logistics 2012; Volum 24 (1). ISSN 1355-5855.s 78 - 101.s doi: 10.1108/13555851211192713.

  • Thong, Nguyen Tien; Olsen, Svein Ottar. Attitude toward and Consumption of Fish in Vietnam. Journal of Food Products Marketing 2012; Volum 18 (2). ISSN 1045-4446.s 79 - 95.s doi: 10.1080/10454446.2012.653778.

  • Skallerud, kÅre; Myrland, Øystein; Olsen, Svein Ottar. Buying Norwegian Salmon: A Cross-cultural Study of Store Choice Behavior. Journal of Food Products Marketing 2012; Volum 18. ISSN 1045-4446.s 257 - 267.s doi: 10.1080/10454446.2012.684328.

  • Tudoran, Ana Alina; Olsen, Svein Ottar; Dopico, Domingo C.. Satisfaction strength and intention to purchase a new product. Journal of Consumer Behaviour 2012; Volum 11 (5). ISSN 1472-0817.s 391 - 405.s doi: 10.1002/cb.1384.

  • Wien, Anders Hauge; Olsen, Svein Ottar. Evaluation context's role in driving positive word-of-mouth intentions. Journal of Consumer Behaviour 2012; Volum 11 (6). ISSN 1472-0817.s 504 - 513.s doi: 10.1002/cb.1402.

  • Honkanen, Pirjo; Olsen, Svein Ottar; Verplanken, Bas; Tuu, Ho Huy. Reflective and impulsive influences on unhealthy snacking. The moderating effects of food related self-control. Appetite 2012; Volum 58 (2). ISSN 0195-6663.s 616 - 622.s doi: 10.1016/j.appet.2011.11.019.

  • Heide, Morten; Olsen, Svein Ottar. Co-production and time use. Influence on product evaluation. Appetite 2011; Volum 56 (1). ISSN 0195-6663.s 135 - 142.s doi: 10.1016/j.appet.2010.12.001.

  • Tuu, Ho Huy; Olsen, Svein Ottar; Linh, P. T. T.. The moderator effect of perceived risk, objective knowledge and certainty in the satisfaction-loyalty relationship. Journal of Consumer Marketing 2011; Volum 28 (5). ISSN 0736-3761.s 363 - 375.

  • Skallerud, kÅre; Olsen, Svein Ottar. Export marketing arrangements in four New Zealand agriculture industries: an institutional perspective. Journal of International Food & Agribusiness Marketing 2011; Volum 23. ISSN 0897-4438.s 310 - 329.s doi: 10.1080/08974438.2011.621841.

  • Olsen, Svein Ottar; Skallerud, kÅre. Retail attributes' differential effects on utilitarian versus hedonic shopping value. Journal of Consumer Marketing 2011; Volum 28 (7). ISSN 0736-3761.s 532 - 539.s doi: 10.1108/07363761111181527.

  • Heide, Morten; Olsen, Svein Ottar; Dopico, Domingo C.. The influence of test situation and satisfaction with preparation on evaluation and intention to consume a new seafood product. British Food Journal 2010; Volum 112 (6-7). ISSN 0007-070X.s 763 - 774.s doi: 10.1108/00070701011058280.

  • Tuu, Ho Huy; Olsen, Svein Ottar. Nonlinear effects between satisfaction and loyalty: An empirical study of different conceptual relationships. Journal of Targeting, Measurement and Analysis for Marketing 2010; Volum 18 (3/4). ISSN 0967-3237.s 239 - 251.s doi: 10.1057/jt.2010.19.

  • Tuu, Ho Huy; Olsen, Svein Ottar. Ambivalence and involvement in the satisfaction-repurchase loyalty relationship. Australasian Marketing Journal 2010; Volum 18 (3). ISSN 1441-3582.s 151 - 158.

  • Pieniak, Zuzanna; Verbeke, Wim; Olsen, Svein Ottar; Hansen, Karina Birch; Brunsø, Karen. Health-related attitudes as a basis for segmenting European fish consumers. Food Policy 2010; Volum 35 (5). ISSN 0306-9192.s 448 - 455.s doi: 10.1016/j.foodpol.2010.05.002.

  • Olsen, Svein Ottar; Grunert, Klaus gunter. The role of satisfaction, norms and conflict in families' eating behaviour. European Journal of Marketing 2010; Volum 44 (7-8). ISSN 0309-0566.s 1165 - 1181.s doi: 10.1108/03090561011047571.

  • Skallerud, Kåre; Korneliussen, Tor; Olsen, Svein Ottar. An examination of consumers' cross-shopping behaviour. Journal of Retailing and Consumer Services 2009; Volum 16 (3). ISSN 0969-6989.s 181 - 189.s doi: 10.1016/j.jretconser.2008.11.012.

  • Rørtveit, Asbjørn Warvik; Olsen, Svein Ottar. Combining the role of convenience and consideration set size in explaining fish consumption in Norway. Appetite 2009; Volum 52 (2). ISSN 0195-6663.s 313 - 317.s doi: 10.1016/j.appet.2008.11.001.

  • Brunsø, Karen; Verbeke, Wim; Olsen, Svein Ottar; Jeppesen, Lisbeth Fruensgaard. Motives, barriers and quality evaluation in fish consumption situations Exploring and comparing heavy and light users in Spain and Belgium. British Food Journal 2009; Volum 111 (6-7). ISSN 0007-070X.s 699 - 716.s doi: 10.1108/00070700910972387.

  • Honkanen, Pirjo; Olsen, Svein Ottar. Environmental and animal welfare issues in food choice The case of farmed fish. British Food Journal 2009; Volum 111 (2-3). ISSN 0007-070X.s 293 - 309.s doi: 10.1108/00070700910941480.

  • Olsen, Svein Ottar; Prebensen, Nina Katrine; Larsen, Thomas Andre. Including ambivalence as a basis for benefit segmentation A study of convenience food in Norway. European Journal of Marketing 2009; Volum 43 (5-6). ISSN 0309-0566.s 762 - 783.s doi: 10.1108/03090560910947034.

  • Tudoran, Alina; Olsen, Svein Ottar; Dopico, Domingo C.. The effect of health benefit information on consumers health value, attitudes and intentions. Appetite 2009; Volum 52 (3). ISSN 0195-6663.s 568 - 579.s doi: 10.1016/j.appet.2009.01.009.

  • Pieniak, Zuzanna; Verbeke, Wim; Brunsø, Karen; Scholderer, Joachim; Olsen, Svein Ottar. COMPARISON BETWEEN POLISH AND WESTERN EUROPEAN FISH CONSUMERS IN THEIR ATTITUDINAL AND BEHAVIOURAL PATTERNS. Acta alimentaria 2009; Volum 38 (2). ISSN 0139-3006.s 179 - 192.s doi: 10.1556/AAlim.38.2009.2.5.

  • Tuu, Ho Huy; Olsen, Svein Ottar. Food risk and knowledge in the satisfaction-repurchase loyalty relationship. Asia Pacific Journal of Marketing and Logistics 2009; Volum 21 (4). ISSN 1355-5855.s 521 - 536.s doi: 10.1108/13555850910997571.

  • Verbeke, Wim; Pieniak, Zuzanna; Brunsø, Karen; Scholderer, Joachim; Olsen, Svein Ottar. evaluating consumer information needs in the purchase of seafood products. Woodhead Publishing Limited 2008 ISBN 978-1-84569-019-9.s 63 - 84.

  • Olsen, Svein Ottar; Heide, Morten; Calvo, Domingo; Toften, Kjell. Explaining intention to consume a new fish product: A cross-generational and cross-cultural comparison. Food Quality and Preference 2008; Volum 19 (7). ISSN 0950-3293.s 618 - 627.s doi: 10.1016/j.foodqual.2008.04.007.

  • Tuu, Ho Huy; Olsen, Svein Ottar; Thao, Duong Tri; Anh, Nguyen Thri Kim. The role of norms in explaining attitudes, intention and consumption of a common food (fish) in Vietnam. Appetite 2008; Volum 51. ISSN 0195-6663.s 546 - 551.

  • Olsen, Svein Ottar; Ruiz, Salvador. Adolescents influence in family meal decisions. Appetite 2008; Volum 51. ISSN 0195-6663.s 646 - 653.

  • Pieniak, Zuzanna; Verbeke, Wim; Scholderer, Joachim; Brunsø, Karen; Olsen, Svein Ottar. Impact of consumers' health beliefs, health involvement and risk perception on fish consumption A study in five European countries. British Food Journal 2008; Volum 110 (8-9). ISSN 0007-070X.s 898 - 915.s doi: 10.1108/00070700810900602.

  • Brunsø, Karen; Scholderer, Joachim; Hansen, B; Honkanen, Pirjo; Olsen, Svein Ottar; Verbeke, Wim. consumer attitudes and seafood consumption in Europe. Woodhead Publishing Limited 2008 ISBN 978-1-84569-019-9.s 16 - 39.

  • Olsen, Svein Ottar; Toften, Kjell; Calvo, Domingo; Tudoran, Alina; Kole, Adriaan. Consumer evaluation of tailor-made seafood products. Woodhead Publishing Limited 2008 ISBN 978-1-84569-019-9.s 85 - 110.

  • Pieniak, Zuzanna; Verbeke, Wim; Scholderer, Joachim; Brunsø, Karen; Olsen, Svein Ottar. European consumers' use of and trust in information sources about fish. Food Quality and Preference 2007; Volum 18. ISSN 0950-3293.s 1050 - 1063.s doi: 10.1016/j.foodqual.2007.05.001.

  • Rørtveit, Asbjørn Warvik; Olsen, Svein Ottar. The role of consideration set size in explaining fish consumption. Appetite 2007; Volum 49. ISSN 0195-6663.s 214 - 222.s doi: 10.1016/j.appet.2007.02.005.

  • Olsen, Svein Ottar. Repurchase loyalty: The role of involvement and satisfaction. Psychology & Marketing 2007; Volum 24. ISSN 0742-6046.s 315 - 341.s doi: 10.1002/mar.20163.

  • Olsen, Svein Ottar; Scholderer, Joachim; Brunsø, Karen; Verbeke, Wim. Exploring the relationship between convenience and fish consumption: A cross-cultural study. Appetite 2007; Volum 49. ISSN 0195-6663.s 84 - 91.s doi: 10.1016/j.appet.2006.12.002.

  • Pieniak, Zuzanna; Verbeke, Wim; Vermeir, Iris; Brunsø, Karen; Olsen, Svein Ottar. Consumer Interest in Fish Information and Labelling: Exploratory Insights. Journal of International Food & Agribusiness Marketing 2007; Volum 19 (2/3). ISSN 0897-4438.s 117 - 141.s doi: 10.1300/J047v19n02_07.

  • Olsen, Svein Ottar. Issues in exploring consumer attitudes and choice of seafood. Universitetsforlaget 2006 ISBN 978-82-15-01036-6.s 292 - 327.

  • Honkanen, Pirjo; Verplanken, Bas; Olsen, Svein Ottar. Ethical values and motives driving organic food choice. Journal of Consumer Behaviour 2006; Volum 5. ISSN 1472-0817.s 420 - 430.

  • Olsen, Svein Ottar; Wilcox, James; Olsson, Ulf. Consequences of ambivalence on satisfaction and loyalty. Psychology & Marketing 2005; Volum 22 (3). ISSN 0742-6046.s doi: 10.1002/mar.20057.

  • Honkanen, Pirjo; Olsen, Svein Ottar; Verplanken, Bas. Intention to consume seafood - the importance of habit. Appetite 2005; Volum 45. ISSN 0195-6663.s 161 - 168.

  • Toften, Kjell; Olsen, Svein Ottar. The relationship between quality, cost, value, and use of export market information.. Journal of International Marketing 2004; Volum 12 (2). ISSN 1069-031X.s 104 - 131.

  • Olsen, Svein Ottar. Antecedents of seafood consumption behaviour: An overview. Journal of Aquatic Food Product Technology 2004; Volum 13 (3). ISSN 1049-8850.s 79 - 91.

  • Toften, Kjell; Olsen, Svein Ottar. The relationships among quality, cost, value and use of export market information: An empirical study. Journal of International Marketing 2004; Volum 12 (2). ISSN 1069-031X.s 104 - 131.

  • Olsen, Svein Ottar; Honkanen, Pirjo; Myrland, Øystein. Preference-based segmentation: A study of meal preferences among Norwegian teenagers. Journal of Consumer Behaviour 2004; Volum 3 (3). ISSN 1472-0817.s 235 - 250.

  • Toften, Kjell; Olsen, Svein Ottar. The effect of export market information on organizational knowledge and firm performance.. International Marketing Review 2003; Volum 20 (1). ISSN 0265-1335.s 95 - 110.

  • Olsen, Svein Ottar. Understanding the relationship between age and seafood consumption: The mediating role of attitude, health involvement and convenience. Food Quality and Preference 2003; Volum 14 (3). ISSN 0950-3293.s 199 - 209.

  • Olsson, Ulf Henning; Olsen, Svein Ottar. The Effect Of Alternative Multientity Scaling Formats on The Consistency of Country-Of-Origin Attitudes. Journal of International Business Studies 2002; Volum 33 (1). ISSN 0047-2506.s 149 - 167.s doi: 10.1057/palgrave.jibs.8491009.

  • Olsen, Svein Ottar. Comparative evaluation and the relationship among quality performance, customer satisfaction and repurchase loyalty. Journal of the Academy of Marketing Science 2002; Volum 30 (3). ISSN 0092-0703.s 242 - 249.

  • Olsen, Svein Ottar. Consumer involvement in seafood as family meals in Norway: an application of the expectancy-value approach. Appetite 2001; Volum 36 (2). ISSN 0195-6663.s 173 - 186.

  • Olsen, Svein Ottar. Strength and conflicting valence in the measurement of food attitudes and preferences. Food Quality and Preference 1999; Volum 10. ISSN 0950-3293.s 483 - 494.

  • Olsen, Svein Ottar. Sjømat i norske husholdninger: Betydningen av holdninger, normer og forbruksbarrierer. (fulltekst) Økonomisk fiskeriforskning: Ledelse, marked, økonomi 1998; Volum 8 (2). ISSN 0803-6799.s 120 - 132.

  • Olsen, Svein Ottar. Råvareproduksjon og markedsmakt – utfordringer for norsk fiskerinæring. (fulltekst) Økonomisk fiskeriforskning: Ledelse, marked, økonomi 1996; Volum 6 (1). ISSN 0803-6799.s 1 - 7.

  • Olsen, Svein Ottar. Kriser og beredskap: Forbrukernes reaksjoner på negativ produktomtale. (fulltekst) Økonomisk fiskeriforskning: Ledelse, marked, økonomi 1996; Volum 6 (2). ISSN 0803-6799.s 138 - 149.

  • Olsen, Svein Ottar. Europa lengter etter skreien. Dagavisen Nordlys 2017.s 34 - .

  • Olsen, Svein Ottar. Modnet sjømat som eksklusiv merkevare. Dagavisen Nordlys 2017.

  • Olsen, Svein Ottar; Tuu, Ho Huy; Grunert, Klaus. The inclusion of salient packing variables in segmentation of Norwegian seafood consumers.. The third Norwegian Food Market Research Conference, Tromsø, Norway, 2nd November 2017. 2017-11-02 - 2017-11-03 2017.

  • Heide, Morten; Olsen, Svein Ottar. The influence of Product, contextual and individual characteristics on Food evaluation. 2017 ISBN 978-82-8266-146-1.

  • Olsen, Svein Ottar. Modning kan gi mer betalingsvilje. FiskeribladetFiskaren 2017.

  • Olsen, Svein Ottar. Sesongens muligheter. FiskeribladetFiskaren 2017.s 16 - .

  • Olsen, Svein Ottar. Felles markedsføring er effektivt for sjømat. FiskeribladetFiskaren 2016.s 16 - 16.

  • Olsen, Svein Ottar. Helsebevissthet og valg av sunn mat. Sjømat og helsekonferansen 2016-09-14 - 2016-09-15 2016.

  • Rørtveit, Asbjørn Warvik; Haugtvedt, Curtis; Olsen, Svein Ottar. Goal-derived categories and convenience: Influences on meal consideration set formation.. Nordic Conference on Consumer Research 2016-05-18 - 2016-05-19 2016.

  • Hansen, Ingrid Kristine; Olsen, Svein Ottar. Hvordan påvirker pakningselementer forbrukeropplevelser og kjøpsintensjon til eksklusiv fersk torsk. 2016.

  • Olsen, Svein Ottar. Skrei og mølje; naturens merkevare. FiskeribladetFiskaren 2016.s 28 - .

  • Heide, Morten; Olsen, Svein Ottar. The influence of visual and informational packaging attributes on consumer choice of fresh fish in Norway. International Food Marketing Research Symposium 2016-06-13 - 2016-06-14 2016.

  • Olsen, Svein Ottar; Tuu, Ho Huu; Grunert, Klaus gunter. Benefit based segmentation of Norwegian seafood consumers: The inclusion of salient packaging variables. International Food Marketing Research Symposium 2016-06-13 - 2016-06-14 2016.

  • Wien, Anders Hauge; Skallerud, kÅre; Olsen, Svein Ottar. Moral and ethical issues in time use in meal preparation: Convenience, health, and family identity. EMAC 2016 2016-05-24 - 2016-05-27 2016.

  • Olsen, Svein Ottar. Barn og ungdoms holdninger og preferanser for fisk. NFR-forskningsdagene 2015 2015-09-18 - 2015-09-18 2015.

  • Alm, Siril; Olsen, Svein Ottar; Honkanen, Pirjo. Exploring social influences on children’s food attitudes and consumption. A dissertation for the degree of Philosophiae Doctor. 2015 ISBN 978-82-8266-101-0.

  • Heide, Morten; Olsen, Svein Ottar. Social context effects in product evaluation. 3rd Nordic Conference on Consumer Research 2014-05-21 - 2014-05-22 2014.

  • Olsen, Svein Ottar. Omdømme – Hvordan bygger du omdømme for din virksomhet. Næringsforeningens lederforum, Tromsø 2013-01-14 - 2013-01-14 2013.

  • Olsen, Svein Ottar; Tudoran, Alina. Satisfaction, loyalty and habit: An attitude-behavioural perspective. Honouring Klaus Grunert. Aarhus University, Aarhus, 2013-01-17 - 2013-01-17 2013.

  • Skallerud, kÅre; Olsen, Svein Ottar. Importerer eksportlærdom fra New Zealand. Dybde. Et magasin for Handelshøgskolen i Tromsø 2012.s 41 - 43.

  • Tudoran, Alina; Olsen, Svein Ottar. Functional forms of the satisfaction-loyalty intention and satifaction-willingness-to-pay relationships in a new product context. EMAC-2012 Conference 2012-05-22 - 2012-05-25 2012.

  • Skallerud, kÅre; Olsen, Svein Ottar. Consumers’ impulse buying of ready meals. ANZMAC Conference 2010 2010-11-29 - 2010-12-01 2010.

  • Skallerud, kÅre; Olsen, Svein Ottar. The differential effects of retail attribute on utilitarian versus hedonic shopping value. ANZMAC Conference 2010 2010-11-29 - 2010-12-01 2010.

  • Nystrand, Bjørn Tore; Olsen, Svein Ottar. Fisk i farta: En pådriver for holdningsendring blant ungdom?. (fulltekst) 2008.

  • Olsen, Svein Ottar; Østli, Jens. Spanske forbrukere er svært tilfredse med fersk oppdrettstorsk. Norsk Fiskeoppdrett 2008; Volum 33 (1). ISSN 0332-7132.s 12 - 15.

  • Olsen, Svein Ottar. Bekvemmelighet og fisk som rask eller tungvint middagsmat. Norsk Fiskeoppdrett 2008; Volum 33 (4). ISSN 0332-7132.s 66 - 69.

  • Nguyen, Thong Tien; Olsen, Svein Ottar. Motivation to consume fish in Vietnam. IIFET 2008 2008-07-22 - 2008-07-25 2008.

  • Tuu, Ho Huy; Olsen, Svein Ottar; Anh, Nguyen Thri Kim. Satisfaction, involvement and loyalty toward fish in Vietnam. IIFET 2008 2008-07-22 - 2008-07-25 2008.

  • Olsen, Svein Ottar. The role of ambivalence and conflicting preferences in consumers and family’s food choice. Food, Value and Taste. An interdisciplinary international conference. 2008-11-06 - 2008-11-07 2008.

  • Honkanen, Pirjo; Olsen, Svein Ottar. Consumer concern for ethical issues in fish farming: A segmentation study. IIFET 2008 2008-07-22 - 2008-07-25 2008.

  • Olsen, Svein Ottar. The relationship between convenience and fish consumption in Norway. IIFET 2008 2008-07-22 - 2008-07-25 2008.

  • Olsen, Svein Ottar. Consumer’s evaluation of new seafood products. The 5th SEAFOODplus Conference, 2008-06-08 - 2008-06-10 2008.

  • Rortveit, Asbjorn Warvik; Olsen, Svein Ottar. Attitude, knowledge and consideration set size in food consumption. AUSTRALIAN AND NEW ZEALAND MARKETING ACADEMY 2006-12-04 - 2006-12-06 2006.

  • Olsen, Svein Ottar. Beskrivelse av ulike modeller for eksportsamarbeid: Eksempler fra landbrukssektoren på New Zealand. Strategimøte i fiskeri- og havbruksnæringens forskningsfond 2005-05-09 - 2005.

  • Olsen, Svein Ottar. Den bekvemmelige forbruker. Norsk Fiskeoppdrett 2005 (2). ISSN 0332-7132.s 36 - 39.

  • Olsen, Svein Ottar; Hansen, Kåre. Modeller for markedsorganisering: fire eksempler fra næringsmiddelbransjen på New Zealand. 2005.

  • Olsen, Svein Ottar. Dagens konsument - en bekväm livsnjutare. Klar Färdiga Fisk 2005-05-31 - 2005.

  • Olsen, Svein Ottar. Forbrukerpreferanser og holdninger til mat og oppdrettsfisk. Forseminar 2004-03-25 - 2004-03-25 2004.

  • Olsen, Svein Ottar. Kvalitet i et forbrukerperspektiv. Håp i havet 2004-02-25 - 2004-02-25 2004.

  • Pientiak, Z; Olsen, Svein Ottar. Determinants of fish consumption: Role and importance of information. Congress on food, nutrition and health 2004-06-23 - 2004-06-26 2004.

  • Olsen, Svein Ottar. Hva forklarer norsk ungdoms lojalitet til fisk som middagsmat?. NFR-onferanse om samfunnsforskning innen matsektoren 2004-10-26 - 2004-10-26 2004.

  • Hansen, Kåre; Myrland, Øystein; Olsen, Svein Ottar. Determining where to buy Seafood: A Cross-National Investigation into the Individual and National Cultural Antecedents of Store Choice Behaviour. ANZMAC'2004 Conference (fulltekst) 2004-11-29 - 2004-12-01 2004.

  • Rustad, Kirsten; Olsen, Svein Ottar. Vellykket test med prerigor-filet i Brussel. Fisk - Industri og Marked 2004 (5-6). ISSN 0803-5822.s 36 - 36.

  • Olsen, Bjørn-Ivar; Olsen, Svein Ottar; Honkanen, Pirjo. Segmentering av det norske ungdomsmarkedet for middagsmat, fisk og fiskeretter. (fulltekst) 2003 (4/2003) ISBN 82-7251-514-8. ISSN 1890-579X.

  • Honkanen, Pirjo; Olsen, Svein Ottar. Norsk ungdoms preferanser og holdninger til fisk og fiskeprodukter. (fulltekst) 2001 (5/2001) ISBN 82-7251-468-0. ISSN 1890-579X.

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