Forbrukeres holdninger
Eksperter: (Klikk på et navn for nærmere beskrivelse)
Telefon: +4777646133
E-post: svein.o.olsen@uit.no
Forskningsinteresser:
RESEARCH INTERESTS
Social Psychology (Attitude Strength – Attitude-behaviour models / measurement)
Consumer Behaviour (Perceived Quality/Satisfaction/Loyalty/Branding)
International Marketing (Country-of-Origin research/Country Image)
Product Development (Product testing – perceived quality/satisfaction)
Generic - Commodity Marketing / co-branding (different aspects)
Research Methods (Survey research/Attitude measurement/Context Effects/SEM-LISREL)
Food Choice and (Sea)Food Consumption Behaviour (different aspects)
Del: